Which Categories of SaaS Are Most Popular?
by Anita Campbell
Gartner, the Research firm, conducted a survey about usage of SaaS (software as a service). It confirmed what many of you already know or suspect: that usage of SaaS is growing. Nearly 90% of organizations expect to maintain or grow their usage of SaaS.
But what I wanted to know was this: what types of software services are companies using? That’s why I found this chart to be particularly helpful, because it shows the categories of SaaS services being used:
The top usage is accounting software (which appears to be used largely by small businesses). That category is closely followed by sales applications and email applications.
Interestingly, Web conferencing services did not rank as highly as I expected, falling near the bottom. I would have expected them to be among the more utilized services, especially among enterprises and midsize businesses that need to collaborate.
What the survey suggests is that there is plenty of room for more growth of SaaS, especially among the lower-ranking categories.
You can download a copy of the full Gartner report here.
