Next Wednesday afternoon at 3 p.m. EDT, we’ll be hosting a webinar on how businesses large and small are using Facebook to raise awareness, build buzz, gain customer insights, and increase sales.

The hour-long event, about which more here, will feature some of the observations and learnings that came out of the recent study conducted by AppGap contributor Jenny Ambrozek and her colleagues Victoria Axelrod and William Anderson in which they took a close look at how Facebook business group owners are putting the site to work for the good of their company. Jenny will be joined by some of the participants in the study and will be putting to them questions raised here on the blog or in real-time during the webinar.

Jenny will surely weigh in with another post or two about the study and webinar in the coming days but we wanted to be sure to get the word out here ASAP - please let others who’d be interested know about it.

Find out more and be sure to register for the event.