This post is about the consumer Web application Twitter and not about micro-blogging in the enterprise. We tend to use the term Twitter as a brand and as a noun like Xerox for photocopy. There are many excellent micro-blogging tools and many collaboration platforms are implementing Twitter-like status fields in their tools. I have covered both here. Twitter, the consumer Web tool, is also increasingly being used for business. I want to share my own experiences as a Twitter business user in this post.

I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at the session. I ended up saying most of it but there was not time or it did not fit the conversation to say all of it.

There have been many creative business uses of Twitter and a lot have been written about them so I will not repeat that stuff here. In these comments I am going to share my own personal experiences of twitter with business. I mainly do two things for business. I serve as a paid journalist bloggers for two blogs on enterprise 2.0, FastForward and AppGap, and I provide consulting to firms and individuals on their business blogs and other uses of social media. I will close with Twitter’s impact on these two business activities.

First, I want to make a confession. I used to make fun of Twitter. I compared the endless stream of 140 character bits to Luis Borges’ Library of Babel where, as the Wikipedia conveys his work published in 1941 conveys that, the “order of the books is random and apparently completely meaningless. Though the majority of the books in this universe are pure gibberish, the inhabitants believe that the library also must contain, somewhere, every coherent thought. This glut of chaotic information was leaving the librarians in a state of suicidal despair. But somewhere there was a book, the Crimson Hexagon, that contains the log of all the other books and the librarian who reads it is akin to God.”

When I made fun of the chaotic stream of chatter on Twitter, many of my fellow bloggers rose to its defense and urged me to join their conversations. Finally, I meet with several at a conference in Vegas and they showed me the Crimson Hexagon for Twitter, TweetDeck. Now I could bring some order to the chaos. I could segment the people I am following into manageable and meaningful subgroups. I began to use it more actively and discovered that it served several functions that I will describe. But I had to go to another tool to find value. One study said that Twitter provides the 37th best interface to its own data. This is one of two potentially fatal flaws that may send it to join Friendster.

First, I discover a lot of interesting ideas. I like the human filter aspects. When I first started my blog over four years ago, people knew I blogged and would email me interesting stuff to blog about. I said I had a human RSS feed and rarely had to go to mechanical RSS readers. Now Twitter serves this purpose even better as people I respect tweet about an article or blog post with links. As Dion Hitchcliffe said in a tweet, Twitter can serve as a useful filter as he would rather have info endorsed by people he knows. Twitter has become my main source for blog content but only through tweets that point to longer pieces.

Second, I use Twitter search as an alternative to Google search. It has not replaced Google, just supplemented it. Twitter search is for what is happening right now and Twitter makes it easier to engage the person sharing the content. I find it good for niche topics like agile development or cloud computing. However, Twitter’s range is fleeting and Google is still more comprehensive.

Third, like my blog, I use Twitter as a personal knowledge management system. I retweet interesting links I find from others and tweet things I find myself. Then I can go back to them to read later and perhaps blog on them. However, this is fleeting and exposes the second of the potentially fatal flaws with Twitter. It dumps its data index after three months so you cannot go back and find stuff beyond the rolling three month window. If I tweet about this conference or record links I had better convert the information to another format if I want to save it. In addition, the interface makes it hard to go back more than a few weeks away. Someone needs to do for Twitter archiving what TweetDeck did for immediate use or a better micro-blogging system might take over. I found my blog to be very useful in preparing for what I would say on this panel. Twitter was much less useful and only helped with stuff that happen in the past week.

I also used my blog to record my notes on the excellent conference sessions by Dion Hinchcliffe and Mike Gotta. But I used Twitter to let others at the conference know that they existed and received over 38 RTs of these alerts and a few came with nice additional comments. There was also a spike in page views for the blog with many coming from Twitter. The two channels complemented each other. Twitter does not replace blogs.

Fourth, like with blogs, I meet new people on Twitter and better engage with people I already know. I also can create greater awareness for what I write in other channels, primarily blogs. Twitter does not replace blogs because there is only so much you can say in 140 characters but it is good way to point to more meaningful content.

So how has this affected my business? First, as I mentioned before, it supplies many stories for my journalist blogger role. Second, I now advise my blog clients on how to use Twitter to compliment their blogging efforts. Just as I experiment with blogs to better serve my clients, I have been experimenting with Twitter for the same purpose.

I have learned a lot and that could be another session. But here is one example. With blogs it is important to think in terms of key words as one of the best ways to expand your audience is through search. You need to speak to search engines through these key words but not in a gaming way. You will (and should) get in trouble for this as HabitatUK found out. With Twitter, you can apply the same key word strategy but instead on focusing on choosing the right words for blog titles and other content, you focus on the wording of tweets and use hashtags in a meaningful way. I find that I often get new followers directly related to a hashtag I recently used.

But of course you need to provide some value to the readers you attract or it is a waste of time. I you are just offering another get rich on Twitter scheme you will only attract fellow travelers.

Twitter is currently raising the slope of unrealistic expectations for business and consumers. It has great potential but it needs to continue to improve or someone else will take micro-blogging to the next step.