I have covered Darwin Ecosystem before (see Darwin Ecosystem Launches the Awareness Engine™ Edition Series and Darwin Ecosystem Brings Awareness Engine™ to Enterprise 2.0 eDiscovery). Its technology is now being used to power Tweather, a new company whose “mission is to reveal the movement of real-time information and make it entertaining, easy to observe and discover.” Tweather was created in the spring of 2012, from the frustration of being showered every second with the oppressive number of all-over-the-map tweets. As a disclosure, I have a financial interest in Darwin Ecosystem but not directly in Tweather.
Similar to weather patterns revealing themselves through clouds, the cyclical and spontaneous waves of tweets reveal themselves though moving theme clusters through Tweather’s innovation.
Tweather offers a new way to:
- show and consume tweets
- see emerging patterns and trends from twitter about any topic
- present a real-time and shareable crowd-sourced digest
You can discover and follow what is happening about what matters to you on Twitter without searches, or worries about what vital tweet you might be missing in that moment. They now deploying theme-specific sites, such as their dedicated site to the Olympics 2012 USA team, for universal viewing and sharing. The features on the Olympics site are read only but the user can select the keywords, see the correlated topics, and RT, Like and share the report or the tweets revealed on the query. Below you can see the home page of the Tweather Olympics site.
The themes that are presented are based on emerging content and are not predetermined. They could be a person or sport or other item connected with the topic, Olympics, in this case. If you click on any of the themes, they will present the results connected with theme.
Manteo Mitchell is a U.S. sprinter who broke his leg during the semi-final of the 1,600-meter relay — and kept on running anyway. He felt a pop in his left leg halfway into his 400-meter portion of the race, followed by searing pain. But he didn’t want to let his teammates or country down, so kept on racing and helped secure Team U.S.A. a place in the final. Below is a series on Tweather screens that tracked the tweets connect to him on the afternoon of Saturday, August 11. You can see how the emerging pattern shifts and the value of observing movement over being exposed to the twitter fire-hose, especially about a hot topic.
If you click on any of these sub-themes, you will be taken to the tweets connected with the sub-theme during this time period. An example is displayed after the five screen shots showing the evolution over time.
Here is a sample tweet in the left column that relates to the highlighted theme.