How Small Businesses Win Big in Tough Economies
On Harvard Business, Jeff Stibel lists strategies of successful small businesses. “Action. This is an entrepreneur’s best weapon. Things happen fast these days and fluidity favors small businesses — you don’t need to sort through the layers of bureaucracy that can slow down, or even cripple, larger companies. Small businesses can adapt to any circumstance quickly. As every thriving entrepreneur knows, speed breeds success.”

One Year Later: Lessons Learned From the Downturn
Diana Ransom of SmartMoney compiles several tactics of companies who have survived the downturn. “Not every company can play the low-cost leader. For instance, luxury-oriented companies and brands might see a sales gain by providing stellar customer service. Switching focus or recognizing expansion opportunities can also boost business. “The key is, you should put a lot of thought into which strategy to exploit ahead of time,” Cohan says. “Have acquisition, partnerships and product expansion ideas already in mind so that you are ready when the cycle changes.”

Motivation in the downturn – what’s working now
Carol Katarsky shares a few tips on how to boost morale without being overbearing and at little to no cost on Business Brief. “If business is slower, employees may pad the amount of time it takes to do a task simply to make themselves look busier. It’s a basic ploy to make them feel their job is more secure. Taking a little extra time to ensure work is top-notch is one thing. But some employees may fall victim to do-just-enough-itis. Be sure to set specific deadlines for each task or project — and always have a future or stretch goal for them to shoot for.”

Doing More With Less: Using the Down Economy as a Design Brief
For the design industry, Dan Harden argues that the slow economy can be a catalyst for creativity in his article on Fast Company. “It’s harder to design simple inexpensive products than complex expensive ones. One needs to focus more on the essential user needs and less on the endless feature possibilities or extraneous embellishments. It requires more purity, so that no matter how much they take away from it, it’s more likely to survive intact through its development. Simple inexpensive products are also better for the environment. They consume less material, have fewer parts, and use less energy to manufacture and ship.”

Snapshots From Global Economy
From Britain to China, Wall Street Journal reporters give us a glimpse of the worldwide challenges and recovery. “Still, China’s stimulus now seems to be more than strong enough to meet the official target of an 8% expansion for 2009. Officials are still publicly cautious about the world economy, with exports still down 22% from last year, and have repeatedly said the policy to support growth hasn’t changed. But government statements in recent weeks have focused more on longer-term issues like funding for small businesses and controlling excess capacity. That’s where economists are looking for new measures that would help keep the recovery going into 2010.”

Google Economist Sees Good Signs in Searches
Washington Post’s Cecilia Kang writes about the economic assessments of Google’s Hal Varian. “In March, the number of Google users searching for information about unemployment benefits or employment centers began to drop, Varian said. Overall unemployment has continued to climb, of course, but new jobless claims have declined since peaking earlier this year.”

David Hoover’s Top 5 Tips for Apprentices
On O’Reilly Radar, James Turner features a book on apprenticeship, telling new college grads that finding a good mentor is key. “For Hoover, one strategy that pays off is to not try and be the most experienced person in a group, but the least. “For me, I didn’t really get good solid mentorship until I was able to leave that company and get to another company where I could basically try to be the worst. I wanted to get onto a team where I wasn’t the three-year programmer who was suddenly senior application developer. I wanted to be on a team where as a three-year programmer, I was junior. And then I got to pair with people that had written books about test-driven development and people that were authors of successful open source projects.”

Should Entrepreneurs Sell in Today’s Economy?
Reed Phillips and Jessica Luterman Naeve say that selling your business could be profitable even in a recession, provided you don’t make certain costly mistakes on Harvard Business. “Mistake 3: Not realizing it may be in your best interest to sell now — even if you don’t have to. A popular misconception is that no one would sell their company during a downturn if they did not have to. Exit multiples (the ratio of a company’s value to its earnings) are lower now and there are fewer buyers willing to be aggressive with their bidding. But, that doesn’t mean that your company will sell for more next year or two years from now. Many companies and some industries are still winning premium pricing, including technological innovators and strong cash-flow performers.”