The rise and rise of social media
by Matthew Hodgson
It’s been a great journey. The more I look into social media and report on its current use the more it seems that others, from corporates to government agencies, are starting to ‘get’ social media.
For those of you still lagging behind, here are some stats that might get you motivated to join in the conversation (… that means both listening and talking):
- 2/3 of the global internet population use social media [1]
- 3 in 4 Americans use social media [2]
- 4 in 5 Australians use social media at least monthly [3]
- People now visit social media websites more than they use personal email [1]
- Time spent on social media websites is growing 3x the speed of internet adoption [1]
What are they doing? In Australia, the statistics indicate:
- 39% – news feeds
- 29% – instant messaging
- 26% – social networking
- 22% – blogs
Hitwise reports that of all websites visited by Australians:
- 4.03% visit Facebook
- 1.44% visit YouTube
- 1.12% visit MySpace
- 0.81% visit Wikipedia
These are interesting numbers from a government information and communication perspective because of the 2,094 websites that Hitwise monitors the combined traffic only equates to 1.3% of which the Bureau of Meteorology attracts 0.36%. It suggests that people would rather go to YouTube and be one of the 100 million people who watch some of the 13 hours of video uploaded every minute. If you were to watch all the content on YouTube though make sure you’ve got lots of popcorn because it would take you about 412 years.
So what about other social media webistes? Some suggest that people arn’t engaged or maybe its only a small proportion, yet the statistics speak for themselves:
- 13 million articles in Wikipedia
- 3.6 billion photos on Flickr in June 2009 — roughly 1 photo for every 2 people on the planet (world population is est 6.7 billion by United States Census Bureau to be 6.7 billion)
- Twitter grew by 1382% from January to February 2009
- 3 million Tweets on Twitter per day
- 5 billion minutes spent on Facebook every day
- 1 billion pieces of content, from links and news to photos and blog posts, shared on Facebook each week
- If Facebook was a country it would be the 8th most populated in the world ahead of Japan which is 127.7 million according to the Japan Statistics Bureau
If you’re not part of this conversation, this collaboration, this community, then your stakeholders and your clients are obviously talking to other people.
M
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1. Nielsen, Global Faces & Networked Places, 2009
2. Forrester, The Growth of Social Technology Adoption, 2008
3. Internet World Stats, 2008. Internet Usage Stats and Telecommunications Market Report
Thought...
