by Jenny Ambrozek
August 7, 2009 at 4:29 pm
· Filed under Web 2.0
Did anyone read The McKinsey Quarterly conversation starter by Donna L. Hoffman, (a professor of marketing at the University of California, Riverside) on “Managing Beyond Web 2.0: Companies should prepare now for the day when Web 2.0 morphs into Web 3.0“? Tweetmeme results show the article received wide attention.
I’m interested in your take on the article. I admit ending with more questions than I began about the state of Web 3.0 and when the technology will significantly impact businesses. A recent post by colleague Victoria Axelrod had focused my attention on Tim Berners Lee’s “Linked Data“ initiative and needing to better understand where the Semantic Web is headed.
This Google Trends search indicates how far Linked Data, the Semantic Web and Web 3.0 have to travel to compete with interest in Web 2.0.
Note: Visit Google Trends to see the key news stories A-F
To learn more I reached out to Steve Ardire, who’s been attending Semantic Technology conferences for 5 years and is the smartest person I know about what to expect from the next generation Web. The following are highlights from my phone conversation with Steve.
JA Question: Web 3.0 versus Semantic Web? Are they the same or different, and where does Tim Berners Lee Linked Data initiative fit?
Steve A: “Tim Berners Lee’s vision of the Semantic Web is where computers become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers.
Web 3.0 adds open data, real-time, real-world objects, personalization, mobile and probably most Linked Data, which in a nutshell is the Semantic Web interlinked with enterprise information repositories.”
JA Question: What is the promise of the Semantic Web for business and when will the benefits be widely available to enterprises?
Steve A: “Linked Data is a big part of Web 3.0 but with a bias of using OWL (web ontology language). This may be OK for the Semantic Web but a much tougher sell for the semantic enterprise where:
- There’s a much more difficult data integration problem with greater degree of heterogeneity of application and content repositories (structured to unstructured ) and data types
- Moreover current solutions exist in the semantic enterprise that already provide ‘Linked Data’ (using MDM, EII with metadata management and semantic data integration) but most of which don’t use OWL and RDF like on the semantic web.
More innovative enterprises are also using semantics for unified information access (enterprise and web) including collaboration, content processing, and BI/ predictive analytics for better decision making, competitive advantages, and fulfillment of strategic initiatives. However, persistent context with perpetual analytics remains the most significant hurdle to delivering next generation intelligent systems.”
After speaking with Steve it became clear my effort to understand the next generation Web was just beginning. He pointed out that Wikipedia is a good example of Linked Data and more innovative enterprises are beginning to apply semantics.
Please share your understanding of Linked Data, the Semantic Web and Web 3.0. What’s your prognosis for these technologies significantly impacting business productivity and the way we work?
~ Jenny Ambrozek
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10 Tweets
Reality Mining, will it lead us to PsychoHistory?
Thx Jenny but after attending Semtech conference for past 5 yrs I know for sure I’m not smartest Semantic technology person ( I know who they are ) but do know how to combine technical with business understanding and convey it better than most 
Pooky, Thank you for expanding my universe with your challenging question:
“Reality Mining, will it lead us to Psychohistory?”
and providing pointers (via email) to additional resources including the Reality Mining article:
http://bit.ly/1Gb5K and Psychohistory explanation:
“a fictional science in Isaac Asimov’s Foundation universe, combines history, sociology, and mathematical statistics to make (nearly) exact predictions of the collective actions of very large groups of people, such as the Galactic Empire.” http://bit.ly/JbIZ1
Given how you push the edges with your science based 1st Question Quiz Show in Second Life
http://www.the1stquestion.com/ I’m guessing you have further interesting insights to offer in response?
Steve, based on our conversation that lead to the above post, I second your expertise in combining technical with business understanding of the next generation Web technologies. When your schedule allows I’d like to continue, please, our discussion around the topic of how the Semantic Web may impact the way people work.
Would you please ask Steve Ardire to explain how Wikipedia is a good example of Linked Data. Maybe I missed something.
Sampling a few pages, I don’t see any use for RDF or RDFa by Wikipedia. Try it yourself:
curl -H “Accept: application/rdf+xml” http://en.wikipedia.org/wiki/Semantic_web
http://labs.systemone.at/wikipedia3 is a different matter. It’s also not Wikipedia.
Further, Wikipedia is not built with Semantic MediaWiki, which would enable a step toward Wikipedia’s being a good example of Liked Data, if Wikipedia used it.
So what am I missing? Thanks,
Seth
Seth thx for skipping over the first 95% of what I said to focus on brief Wikipedia comment which you’re right is not Linked Data http://en.wikipedia.org/wiki/Linked_Data but provides means to that end like for http://en.wikipedia.org/wiki/DBpedia et al.
It was a very short interview and perhaps can elaborate more for edification purposes next time around
theappgap wrote @ August 7th, 2009 at 4:29 pm
New Post “The promise and reality of Web 3.0 & the Semantic Web: A conversation with Steve Ardire ” http://bit.ly/WgpBk
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workcolab wrote @ August 7th, 2009 at 4:37 pm
New Post “The promise and reality of Web 3.0 & the Semantic Web: A conversation with Steve Ardire ” http://bit.ly/WgpBk (via @theappgap)
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#semantic_web The promise and reality of Web 3.0 & the Semantic Web: A …: The AppGap: group b.. http://bit.ly/4jyWx
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lyceum wrote @ August 7th, 2009 at 5:53 pm
Reading The promise and reality of Web 3.0 & the Semantic Web: A conversation with Steve Ardire @sardire http://bit.ly/pQkdS by @sagenet
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sagenet wrote @ August 7th, 2009 at 6:43 pm
@lyceum I look forward to reading your insights into Web 3.0 & the Semantic Web around my @sardire conversation http://bit.ly/pQkdS Thx both
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Updated my blog “The promise and reality of Web 3.0 Semantic Web: A conversationSteve Ardire | The AppGap” ( http://bit.ly/BNDMq )
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The promise and reality of Web 3.0 & the Semantic Web: A … http://bit.ly/ecwrz
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Is Web2.0 on the cusp of being overtaken by Web3.0? Not so fast according to this data – http://bit.ly/iSTn
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The promise and reality of Web 3.0 & the Semantic Web: A conversation with Steve Ardire | The AppGap http://ow.ly/jwyG
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guyhaim wrote @ August 19th, 2009 at 3:41 am
Reading: The promise and reality of Web 3.0 & the Semantic Web: A conversation with Steve Ardire http://bit.ly/iSTn
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