The Mobile Menagerie Revealed
by Jenny Ambrozek
Via @daveduarte on Twitter a fascinating piece of research from South African based technology research company World Wide Worx about market segments of mobile phone users.
The findings are reported out through identifying user segments based on usage patterns:
“The most obvious difference between the Grassroots and the Lizards, the Playas and the Magpies, and the Sophisticats and the Elephants,” said Goldstuck, “is in the amount they spend on their cell phones every month, as well as the likelihood that they have monthly contracts with a cellular service provider.”
Why did I consider this research interesting to share with TheAppGap readers?
Because it makes me think about individual differences in propensity to communicate, collaborate and engage that drive both individual and project successes and failures in organizations.
We live in a connected world but can’t assume everyone will participate to the same extent, or at the levels needed to ensure an initiative succeeds, can we?
~ Jenny Ambrozek
Thought...
