As some AppGap readers may know, I have written in the past of the growing issue of people working in their own ways , at their own rhythms, in their own style and so on (for example, a year ago here at AppGap in "I’ll Do It My Way – The Mass Customization of Work") … much of which has been enabled by the use of software and the Web in so many areas of the workplace.

I got this (below) in an email newsletter from Dominique Turcq, an ex-McKinsey strategy consultant, ex-SVP eStrategy for Manpower, and a founder of France’s BoostZone Institute, and one of the thought leaders in France regarding the impact of social media on business strategy, structure and operation.

As Dominique notes, it’s quite interesting that this launched during the beginnings of what promises to be a large and enduring period of  employment-loss-and-reorientation. 

Executives, HR professionals and line managers may be able to learn a lot from understanding better how people network, tell each other about opportunities, what they actually think about certain kinds of work, and so on.  So, too, may many people looking for work who are not yet used to the dynamics and occasional magic of online social networks.

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MyPath, a Career Destination – Manpower’s Web 2.0 Experiment

In this Beta world, in the middle of a crisis touching employees and employers, when so many ask themselves questions about their career, Manpower is launching a very open Beta experimental destination called MyPath.

It is fundamentally a community site and a career management destination with tools allowing one to identify his her skills, finding others to share ideas with about jobs and career advancement, etc. It is open because it is for everybody and not only for "candidates" looking for jobs. Actually it could even be an interesting destination for employers to recommend their employees to go to (instead of job-boards where few employers would recommend their employees to hang around …).

It is still an experiment in beta format, still only mostly oriented toward North America, still lacking some size and content (was launched today) but one can already see the potential such a destination can have for the World of Work.

I would suggest that you go, you register and you comment anywhere on the site. From a social media perspective and from a World of Work perspective it is extremely interesting. In particular because, differently from all existing employment-related destination sites, it does not aim at forcing you into a job posting (for employers) or a job search (for individuals) but it is here to help individuals to build their career.

The fact that Manpower launches this in a crisis period (the staffing industry is in devastation) and with the real aim of helping individuals to better find their way into the World of Work is a great example of corporate social responsibility at work.

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