Ten Tips for Getting Business Value out of Facebook- Webinar Themes

by Jenny Ambrozek

June 25 here at TheAppGap 3 owners of Facebook Groups that participated in the Facebook Groups Investigation– Eric Edelstein, Francois Gossieaux and Kimberly Samaha– joined conveners Victoria Axelrod, Bill Anderson and myself to share what we learned in a  webinar. Slides are available here.

Now thanks to Hylton Jolliffe an Executive Summary of the discussion has been released. Please go to http://www.theappgap.com/AppGaponFacebookGroups.doc 

The webinar discussion summary includes these 10 tips for creating business value from Facebook Groups.

1. Just get going.
2. Find a topic people care about.
3. Be careful (i.e., be smart).  Don’t “spam” your Facebook Group.
4. Rewards help.
5. Create connection points.
6. Create outreach programs.
7. Give the community a heartbeat.
8. Identify, appoint, and nurture ambassadors.
9. Your name matters. What you call your group is important
10. Watch what others are doing.

Are you using Facebook for your business? 

Do these tips match your experience? 

Anything we’ve missed?

We look forward to reading your insights and or addressing any questions about the “Should Your Business be Friends with Facebook” Executive Summary.

~ Jenny Ambrozek

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On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales.

For those that missed it, you can find the recording of the webinar here and the slide deck and follow up questions here.

Also, download the executive summary for practical tips and learnings gleaned from the discussion.

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