Thanks for the clarification. Have you read the Groundswell book by the Forrester team?

Thanks for the comment and the opportunity to clarify. I didn’t mean to imply that people should wait to use social media, but that they should use the media at hand, now, rather than wait for a grand vision or strategy. The tools will evolve with use, and the patterns will inform the strategy.

/patti

In one way it is no rush at all. You have to have a social media strategy at hand first, before you jump into the fire. And I see that new tools have similarities from things in the past, e.g. Inter Relay Chat with hashtags #, direct messages, channels, etc. On the other hand, if you don’t start to participate in the conversation in the near future, potential customers and partners will wonder why you are not involved and will probably move on…