Last January, I sat down with the CTO of Zopa Inc., Rajesh Jayaraman to find out how he got started with QuickBase and how the company is benefiting from using it today. With just 13 employees, Zopa Inc., a small global business and pioneer in social finance, relied on QuickBase for project and task tracking at first, and has since grown its pool of applications to include partner management and customer support.

When we spoke, Rajesh had expressed that he wanted low maintenance, web-based software to keep everyone on the same page. He wanted a tool that was easy for people to use; but not so simple that it lacked in functionality. Once employees and partners took to QuickBase, the task of collaboration for everyone became far less intensive - from a time and effort perspective. Overall Rajesh felt as though work had become much more streamlined with QuickBase. Listen to Rajesh’s story here.

Just a few months ago, Rajesh also participated in an interview with IDC analyst, Judy Hodges. The IDC buyer case study summarizing the interview is a great piece for anyone considering SaaS to help run their business. If you happen to be a small business, the story is all that more pertinent. The study dives even deeper into how Zopa decided to purchase QuickBase and how they’ve become more efficient and productive since using the solution.

From a web-based applications vendor perspective, I found the first and last portion of the case study to be of interest – where IDC guides vendors on how to best serve small businesses. I’m a bit biased; but to me, it sounds like QuickBase is on the right track.

Download the case study.