Traackr Adds New Features to Its Web Influencer Monitoring Tool
by Bill Ives
I have been using Traackr for several months. For those who want to better understand the thought leaders in a field, Traackr provides a comprehensive, yet very easy to use, tool set. I wrote about my initial experiences in a prior post (see Traackr Offers Useful Web Influence Monitoring Tool). Traackr provides three scores to hone in on a person’s influence: Reach or the ability to generate views based on audience size, Resonance or the ability to spark conversations based on such measures as retweets comments, and links, and Relevance or the ability to cover a specific topic/market based on relevance to your selected keywords.
I recently spoke with Courtney Vaught about some useful new features. Traackr generates a list of the top 25 influencers on a topic based on the keywords you enter. This list is updated every week so some people fall off and others are added. Now you can now customize your list to more easily go beyond those generated by Traackr. You can now add or remove influencers manually to supplement the list. You can also star those influencers generated by Traackr so they are not removed from the list if they fall off the top 25.
Traackr still rank orders the top 25 and the additional ones you selected appear beneath the top 25 with their reach and resonance scores displayed. If they have any relevance to the keywords for that list, that will also be counted in their score – anyone who is added to an A-list by the user will be scored, ranked if plausible and tracked the moment they are added. This allows you to continue to monitor people you have a special interest in and expand the list beyond 25. Below you can bee the input screen for adding an new influencer.
You can also edit your keywords used to generate the list and add new ones. Traackr has a useful feature that allows you to test these keywords. They can tell if the keyword is a niche term, average or too broad. They also automatically rank order the keywords in priority form niche at the top to broad at the bottom. This is useful so your niche topics do not get overwhelmed. However, you can override the auto-prioritization by starring a key word and it will be put at the top of the priority list.
Traackr allows you to make your top 25 influencer list public. Here is one that I did on enterprise social media. Now you can see both the keywords that generated the list, along with the list itself. I added some new key words to the enterprise social media and the list re-organized itself in ways that made sense to me based on what I know about those listed. Below you can see the keywords and the top three of the 25 on this list.
