by Bill IvesMarch 26, 2012 at 3:44 am · Filed under Web 2.0
WebDAM Solutions, the cloud-based digital asset management (DAM) provider, have announced a technology collaboration with Box, the content-sharing platform, to provide streamlined digital asset management features to Box users. I have written about Box before (see Box.net Updates Interface and Becomes More Social).
I spoke with Ron Selvey, Marketing Manager at WebDaAM to get background on this move. Ron said that Box has adopted a great strategy of integrating with best of breed complementary apps. They paired up with WebDAM to establish a two-way integration capability. This offers Box users even greater efficiency when managing rich media files. It gives them streamlined workflow and automates many steps. As more firms are using rich media, especially marketing communications companies, this is a good move.
Now you can send files into Box for collaboration and into WebDAM for workflow tasks, such as approvals. Box users can easily open, edit, share, and save collateral from WebDAM or send files to WebDAM for control over marketing assets, rights management, conduct batch conversions, quick browsing, search, and automated sharing of marketing collateral (brand assets, images, graphics, videos, sales collateral, presentations, and more). The integration also provides a path for WebDAM’s marketing users to send content for real-time collaboration with Box users despite different systems, applications, and departments.
Both Box and WebDAM offer user-friendly interfaces, simple-yet-comprehensive features, and anytime/anywhere access to content so this should be a benefit to the rich media process. This move is consistent with the larger trend of increased application integration, especially between systems of engagement and systems of record. The WebDAM App for Box is now available to both WebDAM and Box users.
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