by Bill IvesApril 24, 2013 at 3:14 am · Filed under Web 2.0

I think that social business is the most significant transformation in business today and application integration is the backbone of this effort. IBM has been making significant moves in social business for some time and has included application integration as a main part of its initiatives. See for example my post: IBM Connections 4.0 Offers Expanded Social, Integration, and Analytic Capabilities and my coverage of IBM Connect 2013. They were recently named by IDC the worldwide market share leader in social software for fourth consecutive year. Now IBM is extending its social business lead by bringing messaging into the social experience, turning email from a client application used only for messages to a core component of a platform that changes the ways people communicate across the enterprise.
Research from IBM supports this rising importance of social media. According to an IBM study, 82 percent of chief marketing officers (CMO) plan to increase their use of social media over the next three to five years. IBM’s 2012 CEO Study identified the same trend—while today only 16 percent of CEOs are using social business platforms to connect with customers, that number is poised to spike to 57 percent within the next three to five years. See my post on the 2011 study for similar trends.
I recently spoke with Scott Souder, Program Director, IBM Messaging & Collaboration Strategy , to learn about the news in email. Offered on- premises, in the IBM SmartCloud for Social Business, hybrid or on popular mobile devices, the new offering of IBM Notes and Domino 9.0 Social Edition helps business simplify and accelerate social business adoption in the marketplace, providing employees with a single access point for all of their collaboration tools—social media, email, group activities, blogs and more. See a sample screen shot of IBM Social Mail below.

For companies using Microsoft Outlook, IBM also provides a new social connector that brings the capabilities of shared files, communities and other key social capabilities directly into the Outlook client to ensure social email can be a reality for virtually any business.
Scott said that the goal is make email available in multiple tools, Connections and Notes, and multiple devices: laptops, mobile devices, and tablets. There is seamless integration so you can work within whatever tools you want. IBM has also developed a updated interface for Notes mail with improvements to spacing, fonts, and colors to provide a 2013 look. Ease-of-use is second goal with the simplified interface, which provides numerous consumability and productivity enhancements in the release. A third goal is an increased focus on application integration built on Open Social 2.0. This integration can enable embedded experiences and allow content from other apps to be integrated with email.
A sample use case can be seen through an employee who is working on a new marketing project. Using a single interface this employee can check email, as well as activity streams containing the latest work from each team member, share files with colleagues, view new blogs on topics relevant to the subject and more without ever leaving the context of where the employee chooses to work In addition, since the service includes a broad device platform support, each team member has access to the same content all through their mobile device of choice, whether it’s an iPhone, Android device, Windows Phone or the new BlackBerry 10.
Connections Mail can be used to triage incoming mail more effectively. IBM wants to take email both out of a silo and away from being a fire hose . Future plans include increased filtering and analytics, which should enhance a user’s ability to focus on “What’s important now?” IBM is making significant moves in big data. It plans to take this capability into the email space by using what is known about the email user to make assumptions in filtering email. IBM is also going beyond the accommodation of the multiple devices with BYOD – or even “BYOC” (“Bring Your Own Client”) – to exploit choice and flexibility in multiple backend platforms upon which Domino runs. These are all moves in the right direction as they reflect the rising need for increased integration on all levels.
More Reviews of Collaboration
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ContinueI have covered Moxie Software , enterprise social software provider, before (see Moxie Provides Free Desktop Sync Capability with Moxie Spaces and Moxie Announces Spaces to Enhance Customer Engagement ). They now have announced a partnershi p...
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ContinueBox provi des secure online content management and has been getting a lot of press recently. I covered Box a few years ago (see Box. net Updates Interface and Becomes More Social) but much has happen since then, so it was great to speak...
ContinueWith the latest release, IBM Connection s continu es its movement from providing a suite of applicatio ns to becoming a comprehens ive social business platform with tighter integratio n. I recently spoke with Suzanne Livingston , Senior Product...
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ContinueI have been covering Novell for some time (see for example, Novell Teaming Brings Kempinski Hotels into Enterprise 2.0 and Novell GroupWise 2012 Expands its Collaborat ion Capabiliti es). On a recent call I spoke with Tracy Smith, Senior Product...
ContinueI have written about harmon.ie several times. See for example – Harmon.ie Provides Social Email to Help Drive Enterprise Collaborat ion Adoption. Their tools focus on increasing user adoption of collaborat ion tools include bringing central...
ContinueLast month I began with a post about Convo (see Convo Moves to the Web and Enhances Features). I recently have the pleasure of getting involved in a four minute video – Convo – The Evolution of Social Business. It provides a lot of...
ContinueI have reviewed TIBCO before (see: TIB CO Spotfire Brings Self-Servi ce Data Analysis to the Enterprise with a Social Twist). Recently I spoke with Ram Menon, TIBCO President of Social Computing about their upgraded social business offering....
ContinueI have written about Convo before under its old name (see – Convofy Enables Comprehens ive Collaborat ion Through Enterprise Social Networking ) and am also a user at both Darwin Ecosystems and the Merced Group. Convo builds on the activity...
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ContinueI have written about Novell products before, including Novell Pulse and Novell Teaming, and was pleased to recently speak with Kari Woolf, Senior Product Marketing Manager, Novell GroupWise and Dean Lythgoe, Director, Product Management , Novell...
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ContinueThis is the first of a three part series on IBM Connection s, their collaborat ion platform for social business. I recently had an extended conversati on with Suzanne Livingston , Senior Product Manager for Connection s. I have covered Connect...
Continueharmon.ie provides a cross-plat form suite of enterprise collaborat ion products designed to boost user adoption of dominant enterprise collaborat ion tools. These include bringing central components of SharePoint into Outlook so people can...
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ContinueI have admired the capabiliti es within Socialtext for some time. It was one of the early enterprise 2.0 providers, well before the term was coined. They began with a wiki base and have added capability over time to build a comprehens ive...
ContinueIBM Rational is an open software developmen t platform that supports sharing and interactio ns among software and systems design and developmen t teams. Recently, I spoke with Gina Poole, Vice President, Marketing, IBM Rational. Gina has been with...
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ContinueWhen Gartner named Qontext a cool vender in the context-aw are computing space they wrote, “one of the holy grails in the collaborat ion market is the ability to embed collaborat ion services directly into business processes. ” This allows you...
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ContinueIn May 2010, Google commission ed Forrester to examine the total economic impact and expected return on investment (ROI) enterprise s may realize by switching from legacy email and productivi ty solutions to Google Apps. The report is now out. As...
ContinueHarmon.ie has now released a cross-plat form suite of enterprise collaborat ion products designed to boost user adoption of the dominant enterprise collaborat ion tools. These include bringing central components of SharePoint into both Outlook...
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ContinueI have written about CubeTree several times on this blog. The most recent was Cubetree Moves Forward with New Features and Funding, earlier this year. I also met a number of their executives at the last year’s Enterprise 2.0 conference so I was...
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ContinueAccording to Mainsoft, a provider of cross-plat form interopera bility software, currently 39% of business e-mail users use Microsoft Outlook but they have been unable to connect through Outlook to Google docs. I have recently been using Google...
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Continue I last wrote about Unisfair over a year ago, see: Virtual Environmen ts for Business: Unisfair. They create virtual environmen ts designed explicitly for business clients that provide ease of use. I recently spoke with Joerg Rathenberg , their...
Continue Open Text recently announced Open Text Web Solutions 10, the latest release of Open Text╒s Web Content Management (WCM) software. The new release allows “organiz ations to intelligen tly manage and deliver a broad set of corporate informa...
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Continue I first wrote about Manymoon at the beginning of the year (see Enterprise 2.0 Task Management and More from Manymoon). It is an enterprise tool designed for the typical business person who is juggling ten to fifteen things at once. They have two...
Continue I have been a fan of NewsGator for some time as they were my first RSS reader in early 2004 (see Finally, I’m Scanning the Web through NewsGator) . I then spoke with Greg Reinacker, their founder, in June 04 about their early enterprise use...
Continue Telligent is an enterprise collaborat ion and community software company that offers a social software suite for both public and internal-f acing online communitie s. Recently, I spoke with Rob Howard CTO at Telligent, who is responsibl e for...
Continue Recently I spoke with Intrix founder, Davorin Gabrovec, about his new venture. Intrix is a spin off of Intera, a successful business web applicatio n company, where he realized through working with hundreds of small to medium sized businesses in...
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Continue Innovation Spigit is a community platform offered by Spigit that uses the concept of market dynamics to manage the innovation process and engage employees in this effort. I last wrote about them almost a year ago (see Innovating Through Market...
Continue Prior to the announceme nt I spoke with Bill Arconati, Confluence Product Marketing Manager. I got a good background on the evolution of Altassian as well as preview of Confluence 3.0. I was very interested , as I have known about them for some...
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Continue I have written about GroupSwim before (see for example, GroupSwim Moves Deeper into Enterprise Collaborat ion). Last week I had a chance to catch up with Jason Rothbart, their VP of Customer Success. He covered how they have expanded their...
Continue Unlike many players in the Enterprise 2.0 market, Inmagic began in 1983 in the Boston area by providing what became to be called knowledge management solutions. Their first market was the corporate library function. Many companies would purchase...
Continue PBwiki provides a wiki-based collaborat ion platform in three flavors: business, academic, and personal. I have written about them before on this blog (see PBwiki Enhances Its Document Management Capabiliti es). They have now changed the name to...
Continue DreamFace 2.0 provides a comprehens ive open source widget-bas ed toolset to build, use, and distribute enterprise Web 2.0 applicatio ns and mashups, including start pages, interactiv e dashboards , social applicatio ns, collaborat ive enterpr...
Continue MindTouch provides an open source collaborat ive platform and they have made some significan t moves with the 2009 release. I have written about them before (see Deki Wiki Tees Itself Up as Your Intranet). I recently spoke again with Aaron...
Continue Central Desktop provides a SaaS-based social technology platform, and I have written about them several times (see Wiki-based Collaborat ive Platform with Central Desktop and Central Desktop Using Twitter for Sales, Service, and Brand Monitor...
Continue Code Glide is a new firm with its developmen t efforts in Buenos Aires, Argentina and major sales offices in San Francisco, London, and Barcelona. They certainly know how to pick great cities. Founded in 2007, they are developing a suite of...
Continue Kempinski Hotels is the management company for 56 exclusive five-star hotels, residences and resort properties in Europe, Asia, the Middle East and Africa. Operating in the luxury range, they want each hotel to maintain its individual identity...
Continue Traction Software, has now released Traction TeamPage 4.1 along with new plug-ins for content ratings and user activity metrics. Here are my comments on the last release (Traction Software Announces Team Page 4.0 with Multiple Upgrades). ...
ContinueVersion 2.1 of cyn.in was officially released In December. The highlights include; an integrated microblogg ing applicatio n, the introducti on of an activity stream, and a simplified user interface. cyn.in is a software tool developed by Cynapse....
ContinueI recently spoke with Wendy Steinle – Director of Product Marketing at Novell, Alex Evans – Product Manager, Groupwise, and Travis Grandpre – Product Marketing Manager about GroupWise 8, Novell ’s cross-plat form e-mail and...
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ContinueI recently spoke with Russell Mix, CEO; Reichart von Wolfshield , CTO; and Gabriel Blanc-Lain e, VP Sales and Marketing at Qtask. The firm was spun off from Prolific Publishing , Inc. in 2007. Russell and his team developed Qtask to meet the...
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ContinueThe power of the wiki as a collaborat ive response to major events is clearly visible in the Gustav wiki, which is based on the Katrina wiki of 3 years ago. I was alerted to it by two colleagues who are active in working in nonprofit networks,...
ContinueHere is an applicatio n to take a desktop productivi ty tool to the web for increased access and to facilitate collaborat ion. eXpresso allows users of Microsoft Excel® to upload, distribute and collaborat e in real-time on Excel files via the...
ContinueI have written about Central Desktop on this blog before, most recently, Central Desktop Acts on Enterprise 2.0 Security. Last week I talked with them again to discuss their Summer Release. It includes time-track ing, support/he lp-desk applica...
ContinueLast week I talked with Matt Chiste and John Pusey from Function1. The firm was started in January 2007 by Matt Chiste and Ashish Bhutiani after a combined 10 years working with Plumtree/B EA in the consulting division. They chose to go indepen...
ContinueNo, this is not an oxymoron. ThoughtFar mer provides a nice integratio n of old school intranet and new school social media to provide a comprehens ive platform for enterprise 2.0. A few weeks ago I met with Chris McGrath, co-creator & product...
ContinueI have written about Traction Software on a number of occasions (e.g., Blog and Wiki Success Story from Traction Software – UK’s National Health Service (NHS) Orkney). Last week I had a chance to catch up with Jordan Frank, Vice President...
ContinueHere is a company with a great idea and one that is helping all of us by demonstrat ing the power of enterprise 2.0 at the top of the organizati on. One of the first examples that got me excited about the possibilit ies of enterprise 2.0 was the...
ContinueLotus Connection s is the IBM enterprise 2.0 platform with a number of social media features: Profiles, Communitie s, Blogs, Dogear (social bookmarkin g), and Activities
to organize your work and integrate with your colleagues . The idea with...
ContinueThis week, I had a chance to talk again with Jason Rothbart, VP of Customer Success at GroupSwim. I have written about them before, see GroupSwim: Enhancing Online Enterprise Communitie s. Their initial focus was on consumer web communitie s to...
ContinueI have written about Central Desktop before (see Central Desktop Provides Wiki-based Collaborat ive Platform and How Obama is Using Web (and Enterprise ) 2.0 in the US Primary Campaign). Last week I touched base with CEO, Issac Garcia on what they...
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ContinueI wrote about WorkLight entering the enterprise Facebook market with their Workbook applicatio n on the Fast Forward blog. Last week I spoke with David Lavenda, their Vice President, Marketing and Product Strategy, about the range of products they...
ContinueI recently spoke with Raju Vegesna, the Zoho Evangelist , about the large suite of online applicatio ns that they offer and continue to expand. Zoho aims to provide the complete suite of online office and productivi ty applicatio ns for small to...
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ContinueCommunitie s of practice have been around a while, and so has the software platforms to support them. They were one of the first inroads of social software within the enterprise . I recently talked with Eric Sauve, CEO and Co-Founder , at Tomoye,...
Continue