Notable + Quotable: Change c/o Web 3.0, supporting clients from afar, Google Squared, and enterprise wikis

by Celine Roque

Web 3.0: The Web Goes Industrial
Peter Sweeney of Social Computing Journal marks the difference between Web 3.0 and its predecessor, as well as the changes it will bring. “This story reads much like the first Industrial Revolution. Artisans and skilled tradesman used to create everything by hand. Then, through the emergence of a handful of technical innovations, came the age of mass production. It was a profound turning point in human history, affecting every aspect of daily life. Today, most content is still created by hand, the best of it by highly skilled artisans drawing on centuries of scholarship and experience. Recently, we’ve seen significant innovations in social approaches to content creation. But Web 3.0 industrialization takes content manufacturing to an entirely different level. Instead of users manually creating content, machines automate the heavy lifting. Consumers simply push the buttons and get stuff done.”

The challenges of supporting a client with telecommuters
Teleworkers have special needs and TechRepublic’s Susan Harkins offers tips on to help determine and meet those needs ranging from policies to technology. “Supporting the IT needs of either or both type of worker is tough. Clients are put at risk when their networks extend into employees’ homes. Another challenge is that you’re in a position to recommend and implement the technologies telecommuters need, but you generally aren’t in a position to control abuse or enforce standards. You’ll have to find a balance between your clients’ needs and your participation in the process.”

What Is Google Squared? It Is How Google Will Crush Wolfram Alpha
Erick Schonfeld shares his impressions of Google’s newest project on TechCrunch. “One of the next frontiers of search is taking all of the unstructured data spread helter-skelter across the Web and treat it like it is sitting in a nice, structured database. It is easier to get answers out of a database where everything is neatly labeled, stamped, and categorized. As the sheer volume of stuff on the Web keeps growing, keyword search keeps getting closer to its breaking point. Adding structure to the Web is one way to make sense of all that data, and Google is starting the tackle the problem with a Google Labs project called Google Squared, which Marissa Mayer mentioned earlier today at the company’s Searchology briefing.”

Control and Community: A Case Study of Enterprise Wiki Usage
Matthew Clarke of Boxes and Arrows formulates possible guidelines for the effective use of Wikis in a corporate environment. “When it comes to implementing Wikis across a large enterprise such as a global corporation, a new set of concerns affect the balance of power. Management wisdom is required to maximize participation while keeping business objectives clearly in sight. In my experience, it is rare that a single Wiki site within an enterprise is open to contributions by any employee. Where this is the case, moderation is likely to be required because of the large numbers of contributors who have no direct accountability to each other. The concerns at the enterprise level relate to how numerous organizational Wikis within the enterprise can be integrated into the IT infrastructure and how the use of Wikis can most effectively support corporate goals.”

Teleworking a Hidden Fix In Disaster Recovery Plans
CIO’s Michael Crawford encourages managers to beef up their teleworking readiness in terms of tasks, technologies and people for uninterrupted operations during emergencies. “One of the best kept disaster recovery and business continuity secrets in the industry is not even on companies’ radar: that’s the failure to push teleworking for staff as an ideal fallback measure. One problem is that most teleworking arrangements operate under informal agreements between employers and employees. However, the Queensland University of Technology (QUT) plans to investigate the use of teleworking as a contingency plan as part of its disaster recovery policy.”

The uncertain whims of social networking sites
An incident at Digg pushes Kenneth Barbalace to blog about group behavior of users and moderators on social networking sites. “While these social networks are great things, their users are at the whims of the social networks’ moderators and admins arbitrarily enforcing rules. This past weekend, some of my favorite “friends” to follow on Digg got banned as a result of a hit job done to them by their political opponents (Read more here). On Digg, as with any social network, certain terms of service rules are poorly thought out and easily violated due to the way certain features are designed. As a result these conditions are routinely violated by the social network’s user base and very unevenly enforced.”

Grow Up, Mark Zuckerberg
Andrew Keen writes about Godwin’s Internet Law in relation to Facebook, calling on its founder to take responsibility for the content on his Website on Internet Revolution. “Like it or not, Facebook-style networks represent the future of media, and Mark Zuckerberg is a 21st century media mogul, a digital version of William Randolph Hearst or Rupert Murdoch. As traditional newspapers and book publishers wither away, so all media will morph into electronic networks like Facebook, which will become the major viaduct of information and entertainment. Thus, network-owning guys like Zuckerberg are becoming the Citizen Kanes of the 21st century — accumulating the great wealth and massive power of a latter-day Hearst over the channels and platforms that organize and distribute information. With massive power and wealth comes massive responsibility.”

First-Mover Disadvantage in Social Media
Andrew Keen again, this time questioning one of Silicon Valley’s long held tenets. “Yes, everything is timing. And timing that timing is key. First-mover advantage only works when it’s clear what business is being moved into. So the real entrepreneurial winners of this war will only emerge once it becomes evident what, exactly, is the business of social media. I can’t predict the future of social media. But one thing is for sure: Facebook, Twitter, and FriendFeed will one day seem as archaic as Jonathan Abrams’ 2003 version of Friendster now appears today.”

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