McAfee: Three Critical Shifts required for E2.0

by Patti Anklam

In an interview about Writing the book on Enterprise 2.0 with KMWorld’s Editor-in-Chief Hugh McKellar, Andrew McAfee (who will be keynote speaker at this year’s KMworld Conference), McAfee talks about knowledge management and Enterprise 2.0.  He describes three shifts that are — or must — occur in order to get an organization to a state in which “knowledge is fresh and findable and represents the best thinking in an organization:”

  1. The shift from channels to platforms (where channels, like email, are directed toward specific, targeted audiences, and web sites are open platforms where content is freely shared)
  2. The realization that even though it the web seemed chaotic (great quote: “the Internet is the world’s largest library and all the books are on the floor”), we have developed ways for structure, process, and governance to occur (instance Wikipedia)
  3. The mindset change from “hoarding information is the way to get ahead” to “sharing is the way to get ahead”

The way to achieve #3 has been, if not the holy grail of KM, then its persistent bane.  And how will we get to this shift? Put the knowledge sharing in the flow, McAfee says. That should sound familiar to KM types as mantra #4: build it into the business processes. What’s different this time, is that the tools really are becoming so pervasive, easy to use, and just plain sensible, that we really might get there.

Share:
  • e-mail
  • TwitThis
  • del.icio.us
  • StumbleUpon
  • Digg
  • Reddit
  • SphereIt
  • Facebook
  • Google Bookmarks


7 Tweets

8 Comments »

[...] about organizational shifts that must occur in order to get an organization to a state in which “knowledge is fresh and findable and represents the best thinking in an organization”. Nick Milton is describing KM managers final weapon – Stakeholder Mapping, i.e. relationships of [...]

  Katrina_D wrote @ September 11th, 2009 at 1:01 pm

RT @theappgap New Post “McAfee: Three Critical Shifts required for E2.0″ http://bit.ly/yTllL KM might succeed at last!

This comment was originally posted on Twitter

  georgedearing wrote @ September 11th, 2009 at 2:40 pm

Liked “McAfee: Three Critical Shifts required for E2.0″ http://ff.im/-7XHkx

This comment was originally posted on Twitter

  timekord wrote @ September 12th, 2009 at 5:37 am

3 Critical Shifts required for E2.0 http://bit.ly/3×6raK – channels to platforms, hoarding to sharing, finding order in chaos

This comment was originally posted on Twitter

  billives wrote @ September 14th, 2009 at 10:28 am

from @panklam @AMcAfee: Three Critical Shifts required for #E20 http://bit.ly/EPrEC

This comment was originally posted on Twitter

  reidid wrote @ September 14th, 2009 at 9:18 pm

RT @BillIves from @panklam @AMcAfee: Three Critical Shifts required for #E20 http://bit.ly/EPrEC

This comment was originally posted on Twitter

  collinwong wrote @ September 14th, 2009 at 11:04 pm

RT @BillIves: Three Critical Shifts required for #E20 http://bit.ly/EPrEC. See the full interview @AMcAfee: http://bit.ly/3MTIUg

This comment was originally posted on Twitter

  lammiia wrote @ September 15th, 2009 at 10:57 am

McAfee: Three Critical Shifts required for E2.0 http://bit.ly/1ilKFx

This comment was originally posted on Twitter

Your comment

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Additional comments powered by BackType





Custom Search
Online Database Reviews

Be sure to catch Bill Ives' ongoing review series in which he looks at online, sharable database apps. The focus of Bill's reviews: web-based business software that enables companies and individuals to better organize, track, and share information, as well as better manage projects, processes and workflows.

Among the Web-based tools he's reviewed: Zoho, QuickBase, and TrackVia.

Looking for apps that help you and your team get work done?

Check out the AppGap's Appopedia, an ever-expanding section with reviews of more than 150 of today's best tools to help you better manage projects and collaborate. Reviews are presented in a useful directory that breaks down tools by category and function, e.g., online crm, project management, human resources, security, etc. Check it out here.

The AppGap Webinar Series

The AppGap has hosted a series of discussions with leading thinkers and doers intended to illuminate how new apps and approaches are changing the way we work and help companies and individuals implement better collaboration, project management, and productivity practices and solutions. Access, via the links below, the recordings, each about an hour long, of the discussions.

- 5 Big Ideas for Getting All That Work Done
- Should Your Business be Friends with Facebook
- The Future of Work

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter

Recent Comments

  • Michal Wachstock: Disclaimer: I work for Clarizen. I know this conversation is a bit old, but I just bumped into it...
  • KateLukach: RT @BillIves: post on @theappgap @Coveo Provides Version 2.0 of Its Customer Information Access Solutions...
  • BillIves: post on @theappgap @Coveo Provides Version 2.0 of Its Customer Information Access Solutions (CIAS)...
  • Allen Bonde: Hi Bill – I agree these tools can be addictive! Kinda like candy for brand marketers :-) Thought...
  • eastwickcom: RT @BillIves: post on @theappgap NetBase Provides an Expanding Set of Social Media Monitoring Measures...
The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. But it is also an idea: that there remains a gap between the toolset that exists and what's needed...

Can today's project management software be done better? What can online CRM help companies companies accomplish? Which development platform can help individuals and organizations build better online databases, Web based applications, and HR solutions? And what are the processes and best practices that help organizations large and small achieve success. Find out more.

About | Contributor Bios | Blog Policy | Contact us