Looking for patterns

by Patti Anklam

AIIM’s Market Intelligence Group has launched a survey on Enterprise 2.0 that will provide a baseline for understanding perceptions about what constitutes Enterprise 2.0 (what applications are really E2.0 applications, anyway?) and how companies are introducing them into their environments. I was invited to be on the advisory board for this research project by its lead, Carl Frappalo (who blogs at Taking AIIM), whom I met when he was directing knowledge management research at the Delphi Group.

When a large number of new ideas and technologies are swirling around and being adopted randomly, it’s important to look for patterns and see what emerges from them. Data, such as we expect from this survey, will help to identify some of those patterns.

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On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales.

For those that missed it, you can find the recording of the webinar here and the slide deck and follow up questions here.

Also, download the executive summary for practical tips and learnings gleaned from the discussion.

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