by Jon Husband
April 17, 2009 at 5:45 pm
· Filed under Change Management, Communities, Enterprise 2.0, Networks + Networking
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Fellow networked-world thinker, theorist and author Ross Dawson and colleagues carried out research sponsored by IBM about the views of australian executives regarding the use of social networks and social computing in the enterprise.
The report titled “Enterprise Social Network Strategy” was released in November 2008. That seems like forever-ago in today’s world … hardly fresh news, but it had not come to my attention until now, and I think it’s still quite germane given that we’re somewhere in the early stages of a massive shift in the way organizations carry out work and deal with ongoing change.
Here, excerpted from his blog post announcing the release of the report, are some quoted views from the Australian executives.
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Quotes from senior Australian executives in the report include:
“Our trial of social networks is going exceptionally well – there is very positive feedback from employees. They see it as a personal touch that improves their enjoyment of the work environment.”
“What if I have one of my best performers spending an hour a day on Facebook – do I really want to stop them?”
“We’ve pretty much taken the view that most people come to work to do a good job.”
“The whole organisation is about collaboration. So the area of social networks is really critical for us, particularly if we want to provide a seamless service delivery to the client.”
“The credit crunch has been a good thing. In good times it takes organisations a long time to look at new things but in times of difficult business we are more ready to see that we need to consider change. The way we market our products is going to be different.”
“For Gen Y, social networking is much more open than traditional computing. Look at gaming. They have a collective mindset – achieving common goals is more important to them. They either win together or they don’t win. ”
“We don’t have a single employee that is not highly computer literate. Everyone is on Facebook.”
“We are serious about finding ways to engage people. We have to compete for talent.”
“The way products and services are sold in our industry will be vastly different to how it is done today”
“We have an evolving strategy. Fail fast and cheap. We’re finding that’s the best strategy.”
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The report can be freely downloaded from:
rossdawsonblog.com/Enterprise_Social_Network_Strategy_Report.pdf
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