Facebook Groups in Business Webinar: Your Questions Please

by Jenny Ambrozek

Thanks to TheAppGap sponsors Intuit Quickbase next Wednesday June 25, 3pm EDT we”ll have a chance to share learning from our Facebook Groups in Business Investigation convened December 2007.  

Webinar details are posted here along with the registration.

PLEASE JOIN US.

To ensure we address your questions about observing the  dynamics of 10 Facebook Groups December 2007- February 2008, please submit as comments below.

The 10 participating Facebook Groups and owners (from 6 countries and 4 continents) who made the investigation possible were:

Bordeaux Colloquium- Kimberly Samaha
Cscout- Ray Cha
eSquared- Eric Edelstein
Hellenes Educators & London Jewish Cultural Centre- Niki Lambropoulos
Huddlemind Labs- Dave Duarte
Marketing 2.0- Francois Gossieaux
Network PR- Jenni Beattie
RNIA Supporters- Adam Kovitz

As investigation co-conveners with Bill Anderson , Victoria Axelord and I monitored our 21st Century Organizations Facebook Group.

The investigation was supported by advisors  Jeffrey Keefer, Patti Anklam, Jill Howell, Josh Katinger, Danielle Ravich, and interest from the Knowledge Innovation Network, University of Warwick  to which the first findings were presented March 6. The slides are here

Our Facebook Groups learning included:

  • What it takes to drive activity in a Facebook Group
  • The importance of purposeful business objectives, and
  • Gaps in Facebook administration tools.

We also experienced the challenges of facilitating a peer-to-peer action research intitiative across 16 hours of time zones but the joy of collaborating with an extraordinary ad hoc “network in the word” (as  fellow AppGap contributor Patti Anklam describes) that assembled for this investigation. Proving the power of online to connect and serendipitous real world encounters, only one Facebook Group owner was known to the conveners before the investigation begin.

Having your questions in advance to guide webinar planning is appreciated as is your registering and joining our conversation about Facebook Groups in Business June 25, 3pm EDT.

1. What interests you about Facebook Groups and their potential value for your business? 

2. Have you successfully used a Facebook Group to support your enterprise or started a group and watched it lie fallow?

3. What have we missed?

 Please share your insights and questions.

~ Jenny Ambrozek

Share:
These icons link to social bookmarking sites where readers can share and discover new web pages.
  • e-mail
  • TwitThis
  • del.icio.us
  • Digg
  • Reddit
  • SphereIt
  • Facebook
  • Google
  • Wists
  • Pownce


2 Comments »

  Karen Cole wrote @ June 25th, 2008 at 3:04 pm

Your seminar was very helpful to me.

I believe someone said at the end that a recording will be posted. I will look for that.

Also, the “slides” would be very helpful. I imagine you will be posting those as well.

Thanks

  Jenny Ambrozek wrote @ June 26th, 2008 at 9:41 pm

Karen, THANK YUOU you for letting us know our webinar was helpful. I can assure you it was a privilege collaborating with the REALLY smart business people and Facebook Group owners who participated. The webinar was exciting in that as our investigation was conducted virtually it was the first team conversation beyond exchanges between Victoria, Bill and I as conveners to discuss our learnings.

Scroll up and you will find posts by Hylton with links to both the slides and audio of yesterday’s conversation. Questions posed are also posted and we’ll do our best to address those.

I’d be interested to know more about what you particularly found useful if you have a moment to share.

~ Jenny Ambrozek

Your comment

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>


Come visit us at Web 2.0 and other conferences in September

See what we're up to here at QuickBase and learn how our products and platforms help you connect with customers and other businesses at these upcoming events:

* Office 2.0 -- SF, 9/3-5
* ASBDC -- Chicago, 9/2-5
* QuickBase Enterprise -- Dallas, 9/10-12
* Web 2.0 -- NYC, 9/16-19

Also, check out this ZD Net article by Larry Dignan - Microsoft talks software plus services; Intuit actually does it - on our recent results and future direction.

How will your business grow with a SaaS solution? Which solution is right for you?

IDC investigates one customer’s path to success with SaaS and how they got there.

When Zopa Inc, a small social finance company was looking to improve their global project management and partner collaboration efforts, they decided to go with QuickBase. This IDC study dives into how they came to decide to use QuickBase for automating their processes, the decision criteria they used in their selection process and the benefits realized from their new solution. Use this free resource to help guide your decision to use SaaS to grow your business.

Download the study.
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter

Recent Comments

  • Jenny Ambrozek: Thoughtprovoking post to bring me back to TheAppGap after a mini sabbatical for an extended Australia...
  • Atul Rai: Matthew, i would think rather than simply giving people the tools to collaborate, we need to address their...
  • Arthur Bland: You got your point Matthew. It’s commonly used in blogging without even realizing how powerful...
  • Matthew Hodgson: WordPress is actually a great content management system, with the ability to have distributed...
  • Matthew Hodgson: @Dan is right. The cost of managing your own servers is quite amazing when you consider the admin...

On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales.

For those that missed it, you can find the recording of the webinar here and the slide deck and follow up questions here.

Also, download the executive summary for practical tips and learnings gleaned from the discussion.

The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. But it is also an idea: that there remains a gap between the toolset that exists and what's needed... More about us.

About | Contributor Bios | Blog Policy | Contact us