Next week with fellow TheAppGap contributors Bill Ives and Patti Anklam on a panel about Blogging I will be in good company attending the Enterprise 2.0 Conference, Boston. Evidence as John Seely Brown and John Hagel have taught us that the interesting developments happen at the edge, I learned about this conference from London based Mark Masterson whom I met at Enterprise 2.0 Hanover in March.  Appropriately my exchanges with Mark began around Ronald Burt’s book Structural Holes, a theme of my presentation. 
 
Looking ahead to Enterprise 2.0 Boston I’m wondering what “App Gaps” will I see filled and what holes will continue to exist?  Clearing my desk last weekend I found the December 2007 McKinsey Quarterly article ”Eight Business Technology Trends to Watch” and wondered to what extent these will be evidenced?  The McKinsey 2008 trends list runs:
 
Managing Relationships
1. Distributing cocreation
2. Using consumers as innovators
3. Tapping into a world of talent
4. Extracting more value from interactions
 
Managing capital and assets
5. Expanding the frontiers of automation
6. Unbundling production from delivery
 
Leveraging information in new ways
7. Putting more science into management
8. Making business from information
 
Curiously also in my backlogged reading was an April 2007 Information Week piece: Web 2.0 Arrives to Find Web 3.0 Under Way.  Browsing this I can’t help but wonder how long it will be before we see “Enterprise 3.0″ Conferences being organized? If we had a prediction market about which Patti Anklam has blogged  here we could use that. In it’s absence I’m curious to hear your thoughts about “Enterprise 2.0’s” life span. 
 
Meantime my 21stCenturyOrganization blogging colleague Victoria Axelrod and I will be in Boston and very much  look forward to meeting anyone who is attending there. We plan to participate in the Enterprise 2 Open  Tuesday afternoon (June 10) and would welcome your joining our session,  Open net∞WORKing Organizations - Co-generating Business Value.

~ Jenny Ambrozek