Comments on: Enterprise 2.0 — a meta adoption model

By: Steve Dale online » Bookmarks for November 19th through November 24th

Steve Dale online » Bookmarks for November 19th through November 24th — Mon, 24 Nov 2008 09:03:01 +0000

[...] The AppGap » » Enterprise 2.0 — an adoption model – Web apps for work; reviews + c… – What are the factors to be mindful of when evolving into an Enterprise 2.0 or even Government 2.0 organisation? Part of the difficulty is understanding the balance between the use of these tools by individuals in a personal and social context and by the organisation as part of its enterprise architectural planning and strategic. [...]

By: Matthew Hodgson

Matthew Hodgson — Fri, 21 Nov 2008 22:02:41 +0000

@Victoria Axelrod: There are quite distinct theories, of individual motivation and group dynamics, that need to be taken account of in order to more fully explain the interactions going on with adoption of social computing tools within the enterprise. This is obviously further complicated by the fact that there is an obvious interaction between the two. Both aspects, reductionist, which does not preclude emergence, and comprehensivism need to be considered in order to understand those factors that led to success for the introduction of social computing tools within an enterprise perspective in order to be able to replicate it. Unfortunately, there are no theories to date that adequately predict success. M

By: Matthew Hodgson

Matthew Hodgson — Fri, 21 Nov 2008 10:54:56 +0000

@shiv the activities are the interaction possibilities in social computing paradigms, including the enterprise, from Forrester’s research. The research shows that we do different activities in different circumstances.

The variety of activities is an important consideration particularly given the prepensity of KM to expect everyone to join and create and index etc. The research says the reality is otherwise.

By: Shiv Singh

Shiv Singh — Fri, 21 Nov 2008 03:56:52 +0000

Interesting model Matt and it looks like a lot of great thinking has gone into it. I’m not sure if the Joiner, Critic, Creator, Collector and Spectator paradigm apply to the Enterprise space though. Also, this implies that CoP is the route to explicit and tacit knowledge. I feel there are other routes to them as well.

By: Matthew Hodgson

Matthew Hodgson — Thu, 20 Nov 2008 21:22:22 +0000

Some more thinking on this adoption model:

By: Victoria Axelrod

Victoria Axelrod — Thu, 20 Nov 2008 20:15:51 +0000

Models which continue to separate the personal from the organizational have an inherent flaw. People are the organization. Their aggregated conversations and actions create the culture. Adoption of social computing tools or any collaborative technologies generally runs smack up against the organizations overall culture. Web 2.0 or Enterprise 2.0 puts pressure on the underlying assumptions of an organizations business strategy and the culture it has evolved to execute. The more participative will adopt faster.

Co-created business strategy constantly pulls in the grass roots as well as external stakeholders, creates a culture of participation and therefore seeks collaborative technologies to enable the business strategy to happen.

Failure to stay focused on the business strategy and how a new technology will make it happen has derailed countless adoptions. For more on an emergent, co-created strategy see http://snurl.com/61xa2 and article http://snurl.com/61xxi

Victoria G. Axelrod

By: Michael Clarke

Michael Clarke — Thu, 20 Nov 2008 13:54:00 +0000

Though what that kind of (interesting and thoughtful) diagram doesn’t necessarily capture is the way that the personal interweaves with the organisational domain, increasingly so as Web 2.0 and its impact seep into an institution?

By: Enterprise 2.0 - a meta theory for adoption « Matt’s Musings

Enterprise 2.0 - a meta theory for adoption « Matt’s Musings — Mon, 17 Nov 2008 23:32:30 +0000

[...] 2.0 – a meta theory for adoption I recently posted an article on Enterprise 2.0 on The AppGap about an adoption model extending the work of Stuart French on adoption of wikis in small and [...]

By: Enterprise 2.0 adoption « HERENOWcollective

Enterprise 2.0 adoption « HERENOWcollective — Mon, 17 Nov 2008 20:54:01 +0000

[...] 2.0 adoption An interesting article by Matthew Hodgson over at the AppGap about adoption models for social media and collaborative computing in the [...]