Enterprise 2.0 Adoption: Chat with @ITSinsider Susan Scupski
by Jenny Ambrozek
The Enterprise 2.0 Summit Frankfurt (1) takes place November 11-12.
Ahead of that conference Susan Scrupski, an Advisory Board member and founder of the 2.0 Adoption Council chatted about the state of Enterprise 2.0.
2.0 Adoption Council members represent more than a 100 leading global companies striving to maximize the potential of 2.0 tools. (Membership is invitation only to organizations with 10k+ employees but you can follow their work through an open Facebook page.)
The Enterprise 2.0 Adoption Council will be visible at the forthcoming Enterprise 2.0 Conference in San Francisco November 2-5 when the Enterprise 2.0 Evangelist of the Year will be announced.
Here are key points from the chat with Susan Scrupski that drew on 2.0 Adoption Council research projects in progress as captured by organizer Bjoern Negelmann
1. Start small
2. Spread the word virally if successful
3. Get an internal champion to promote the project internally
4. Get management awareness
5. Set up an E2.0 strategy
6. Deploy top-down a lot of bottom-up projects with a strong community management and
7. Measure/control your outcome.
Susan Scrupski highlighted “Get an internal champion” and said more will come on the perennial measurement issue from 2.0 Adoption Council research.
Bjorn’s post was titled “Cookbook for Enterprise 2.0 success“. In your experience are there any missing ingredients in this Enterprise 2.0 recipe for success?
Another Bjorn Negelmann post proposing a Classification of Enterprise 2.0 Use Cases has driven conversation on Twitter and attracted 48 comments. It builds on posts by Larry Hawes and Sameer Patel and will provide context to the Enterprise 2.0 Frankfurt program where the focus is use cases.
~ Jenny Ambrozek
(1) Disclosure: I am an Enterprise 2.0 Summit Advisory Board member.
Thought...
