You might want to connect with Kenneth Lavrsen, Electrical Engineer, Motorola A/S in Denmark. He gave a terrific presentation at Enterprise 2.0 Hanover (in March). He described the process and positive impact from moving compliance documentation from a document to a wiki as a grassroots initiative Mr. Lavsen’s speaker profile is here:
http://www.enterprise2.0-summit.de/speakers.html

And Andrew McAfee, you are a VERY WELCOME visitor here. Clearly I promoted your research because I see the need. Please keep us posted on the specific projects you pursue. Among them I hope is serous attention to techniques for measuring value created through blogs, wikis and social networking platforms that from my experience is a missing piece for organizations. It seems to me there is a gap between the activity metrics most platforms provide e.g. page views, visits, posts, files added (easy to gather) and how that translates into demonstrable business value. Perhaps you already have conducted research on this issue that I haven’t yet stumbled upon.

I’ve thought a lot about the measurement topic over the years but most recently covening our Facebook Groups in Business Investigation. http://preview.tinyurl.com/FGIBI

For example we aspired, drawing on organizational network analysis methods, to look at the relationships of people joining a Facebok Group, specifically degree of tie (1st, 2nd etc) or unknown. Based on Ron Burt’s “Structural Holes” work and John Seely Brown and John Hagel’s writings we assumed the highest potential value comes from the weak ties. However, we had to settle for tracking the data that Facebook made possible e.g. wall posts, discussion posts, photos added through a painstaking manual process. We quickly concluded that the lack of administrative access to Facebook Group activity data was a strike against Facebook for becoming a serious platform for business use.

Thanks for pointing to my post – I appreciate it!

- APM