Author Archive
by Hylton Jolliffe
June 26, 2008 at 1:03 pm · Filed under
Communities, Webinar
Below you’ll find the slide deck that accompanied yesterday’s webinar. In addition, you’ll find the great questions and comments that were flowing in over the course of the discussion, only some of which were we able to address. We’ll be pointing the panelists back to your questions and hope they’ll be able to respond in the comments. Feel free, of course, to pose new questions as well.
Questions and Comments
- A few of the speakers today have mentioned that some companies take a dim view of Facebook because they see it as a “kid’s thing.” Are there strategies you can recommend to turn that fun/social element of Facebook into a virtue for building engagement?
- How can Facebook group coordinators build deep social capital to drive engagement?
- Which of the engagement issues discussed in these cases are present in any electronically-mediated social network and which are specific to Facebook given its affordances and limitations?
- How would you characterize the level and quality of engagement in Facebook groups with a substantive purpose vs. a marketing purpose?
- Kimberly touched on how social network behaviors seem different from professional behaviors; can we say more about this?
- Can you please briefly explain to me what the “Influentials Theory” is?
- Are the loosely associated groups of individuals in Facebook actually communities? Do they behave as communities?
- Has anyone done a functional comparison among Facebook, LinkedIn, and SharePoint, etc? That is, these hosted Web 2.0 apps and enterprise tools?
- I think this work is very interesting, and can’t help but wondering “What’s Next?” From a research (study) perspective, some things were uncovered and learned in this experience. What will we do with these and where do we go from here?
- Would most of you agree from this experience that it takes a calculated combination of virtual and on-the ground connection to build these kinds of communities?
- Kimberly: how did you work with the 5 people who were “recruiters” of the 1300 or did this just evolve?
- I think the Alexa graph shown [in the slide deck] narrows the field of relevant data. If you zoom out from Alexa’s results to encompass all of the last year, you see a similar shallow dip in June-July of last year (likely due to summer vacation for college students). As the ‘Facebook Generation’ grows up, we may see that cycle fade out. But it does show that the Facebook crowd may still be relatively young. Does that significantly limit the ability of brands or companies to cultivate a relevant audience?
- Is it viable to use Facebook groups as a stepping stone to a full blown ‘for fee’ membership site?
- Was there any data gained from the study that provided a link between the group and improvement in sales? Any evidence that community members went the next step and actually clicked a link to initiate on-line commerce?
- Great research - very interesting - thank you very much. But is it is still a pity that the event platform is not more open and social itself - allowing people to see who is here and what questions people asked. Wondering why that is so?
by Hylton Jolliffe
June 26, 2008 at 8:13 am · Filed under
Communities, Webinar
The recording of yesterday’s great conversation about how companies are using Facebook for business can now be heard here (see end of the post) or downloaded to be listened to at your convenience.
We again wanted to thank the panelists, our sponsor QuickBase, and all those who listened in for the wide-ranging discussion about what several Facebook group owners have learned from their experiences trying to leverage the site to market themselves and more. More about the webinar’s focus and participants can be found here.
In a subsequent post we’ll be posting the many good questions that came in during the call and asking the panelists to follow up in the comments. Feel free, whether you attended yesterday or not, to post additional questions to that post.
Facebook in Business [60:11m]:
Play Now |
Play in Popup |
Download (116)
by Hylton Jolliffe
June 25, 2008 at 12:03 pm · Filed under
Webinar
A quick reminder to readers of The AppGap that Jenny Ambrozek, a contributor here, will be leading a discussion on research she and her colleagues have conducted over the past six months on how companies are using Facebook Groups.
Find out more and be sure to register here.
by Hylton Jolliffe
June 18, 2008 at 3:07 pm · Filed under
Communities, Webinar, social networks
Next Wednesday afternoon at 3 p.m. EDT, we’ll be hosting a webinar on how businesses large and small are using Facebook to raise awareness, build buzz, gain customer insights, and increase sales.
The hour-long event, about which more here, will feature some of the observations and learnings that came out of the recent study conducted by AppGap contributor Jenny Ambrozek and her colleagues Victoria Axelrod and William Anderson in which they took a close look at how Facebook business group owners are putting the site to work for the good of their company. Jenny will be joined by some of the participants in the study and will be putting to them questions raised here on the blog or in real-time during the webinar.
Jenny will surely weigh in with another post or two about the study and webinar in the coming days but we wanted to be sure to get the word out here ASAP - please let others who’d be interested know about it.
Find out more and be sure to register for the event.
by Hylton Jolliffe
March 16, 2008 at 11:43 am · Filed under
Reviews
It was with shock that I returned home from a night out last night to hear the news of the passing of Russell Shaw, a contributor to this blog and numerous others. How terribly, terribly sad. Most of all for him, as he’d seemed buoyant, healthier, and content when I’d last seen him several months ago when he was in town - he was happy that work was busy and rewarding and was having fun with it but most of all was thrilled about how things were going with his girlfriend, Ellen.
I’ve known Russ for what seems like ages now (in a good way) though in fact it’s only been about six or seven years since the early days of “commercial” blogging when he started working on various projects at and around Corante. He was a diligent, committed, and prolific journalist who had impressively and more ably than others been able to make the transition from the old-school way of doing things to the new. He had his quirks, as we all do, but I greatly valued that he was good-natured, collegial, reliable, quick to adopt, trustworthy, eager to learn, and earnest in his interest in helping others better understand what he wrote about.
He was also, it should be said, a kind and thoughtful soul and it was the rare conversation in which he didn’t ask, with sincerity, about what he knew of my life, e.g. our new babe, and we didn’t talk as seemingly old friends about our lives and respective paths. I can’t say I knew him very well, of course, but in our half-dozen get-togethers over the years and dozens of conversations I got a good sense of the man: he cared about learning and sharing and his bearing was earnest and ego-less and we’ll miss him for that and more.
by Hylton Jolliffe
February 9, 2008 at 10:59 am · Filed under
Webinar
Attached you will find the audio recording of yesterday’s excellent discussion between Bill Lucchini, the moderator, and Jim Ware, Steve King, and Josh Holbrook on the changing way we work.
Among the highlights:
- How Generation Y is different – but not too differen
- How our home technology influences our work life
- Tips for managers on how to weave virtual workers into the organization and culture.
Feel free to follow up with reactions and follow-up questions by posting a comment to this post - we’ll be sure the panelists see them and will invite them to respond. Also stay tuned to the blog over the coming weeks and months as we continue to explore many of the topics that were raised in the webinar.
Webinar on the Future of Work: Jim Ware, Steve King, Josh Holbrook [60:41m]:
Play Now |
Play in Popup |
Download (219)
by Hylton Jolliffe
February 8, 2008 at 9:19 am · Filed under
Webinar
A reminder that we’ll be hosting a discussion on the future of work you shouldn’t miss. It’s the first in an ongoing series and today we’ll be hearing from Steve King, Research Fellow at the Institute for the Future, Jim Ware, co-founder of the Future of Work and a contributor to this blog, and Yankee Analyst Josh Holbrook.
Moderated by Bill Lucchini of QuickBase, the discussion will explore how new tools, technologies, practices, and pressures are impacting the ways companies operate, innovate and run in general. We’ll also be opening up the call to questions from you all, posted via the chat at GoToWebinar - feel free to fire away as we’re eager to hear from you. Or, if you like, post questions you’d like to see the panelists address in the comments to this post.
The event is free to attend - just register here and tune in at 1:00 pm EST.
by Hylton Jolliffe
January 30, 2008 at 11:25 am · Filed under
Webinar
Join us on Friday, February 8 at 1:00-2:00pm ET for a roundtable-style public conference call in which Steve King, Research Fellow at the Institute for the Future, Jim Ware, co-founder of the Future of Work and a contributor to this blog, and Yankee Analyst Josh Holbrook will discuss the Future of Work and the impact it will have on businesses large and small.
Among the questions they’ll be addressing:
- How will the role of IT change as new work tools become more accessible and computer-savvy college graduates come into the workforce?
- Are we really looking at the end of the Hierarchical Organization?
- What developments will drive the biggest changes on how teams work?
- Have the traditional barriers to adoption of work tools – people, culture, and politics - disappeared?
Join these leading thinkers in the first of what promises to be series of spirited discussions on the Future of Work, the Future of the Office, and the impact on the Future of Businesses.
JOIN THE DISCUSSION to sign up for this free webinar. We will be taking your questions during the live online session or you can also write up your questions ahead of time and post them as a comment to this post.
