Upcoming Webinar: Should Your Business Be Friends with Facebook? New Research Offers Trends, Stories, Advice (and some surprises)

Join us on June 25th at 3 p.m. EDT

Ten Facebook business group owners from 6 countries and 4 continents assembled last December to take a close look at how businesses are using Facebook, the value they are gaining and to share their experiences.

The starting premise: Facebook may, but also may not, become THE enterprise social networking platform. But it’s here, use is growing, so we need to understand the phenomenon and learn from it.

Please join the Facebook Group Investigation team on June 25 at 3pm EDT to discover how businesses like yours can use Facebook and other social networking strategies to grow awareness, build buzz, gain insights and increase sales, and understand the hurdles. Facebook aficionados and skeptics alike will find value in this session.

Register Now via GoToWebinar!

More Background: The study group itself was assembled through social networking tools including Facebook messages, emails, recommendations from participants and a chance conference encounter.The Facebook Group owners’ core businesses ranged from 6 real world entities (retail chain, learning and software venture, trend consultancy, think tank, PR company, real world organization) and 4 only-on-Facebook ventures (virtual association, community of practice, interest groups).The research organizers are industry experts including Jenny Ambrozek (who is also a contributor to The AppGap blog); Victoria G. Axelrod; and William L. Anderson.

Additional Facebook group owners who participated in the study include: Francois Gossieaux, Adam Kovitz, Dave Duarte, Eric Edelstein, Francois Gossieaux, Jenni Beattie, Kimberly Samaha, Niki Lambropoulos, and Ray Cha.

Their efforts were supported by a team of advisors and analysts: Jeffrey Keefer, Patti Anklam, Jill Howell, Josh Katinger, Danielle Ravich, and interest from the Knowledge Innovation Network, University of Warwick.

In advance of the webinar you might be interested in :

1. Exploring the study background and the first results presented to the University of Warwick’s Knowledge Innovation.
2. Visiting the participating Facebook Groups: Bordeaux Colloquium, Cscout, eSquared, Hellenes Educators, Huddlemind Labs, London Jewish Cultural Centre, Marketing 2.0, Network PR, RNIA Supporters, 21st Century Organizations
3. Contributing to the conversation by submitting your questions and comments at TheAppGap blog.

Register Now!

No comments yet »

Your comment

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>