Archive for June, 2009
by Celine Roque
Is Google Wave the Solution to Social Network Over-Sharing?
Edward Albro extols the potential of Google Wave as a targeted social networking tool on PC World. “Don’t get me wrong: I can see how Wave would be useful in professional circumstances, collaborating on a group project, for instance. But to my mind, it looks most like the next evolution of social networks. And that’s an area that desperately needs to evolve.”
Telecommuting offers flexibility, but working remotely takes balance
Leah Bartos of New Orleans City Business tackles the pros and cons of working outside the office. “The issue of cost really depends on the individual company and what they’re asking the person to do,” [one expert] said. “In some cases there may be a cost-effectiveness to not paying for an employee’s office space.” But in other cases it might be questionable. “You don’t have to provide the office space, but then you lose some of the personal interacting. … It’s really not something you can put a blanket on and say it’s a cost-effective improvement for everyone.”
Streamline Your Online Experience
Adam Pash shares some tips to bring order and sanity back to your life online. “The Internet is an amazing venue for sharing your life with family and friends, but if you don’t pay attention to what you’re sharing, it can turn into a privacy nightmare. You can do a lot to protect yourself. If you’re on Facebook, for example, get to know the privacy settings. You can determine what you broadcast to the world; and when used wisely, the settings provide serious control over what details the site exposes. One great setting to tweak is the Search setting, which lets you restrict how much information people can see about you before you add them as friends.”
John DiLullo, President of Avaya Asia Pacific, writes about the readiness of available technology to support teleworking and its rising acceptance on AsiaOne. “Flexible working helps tackle the twin issues of productivity as well as work-life balance. A survey commissioned by Avaya last year showed a dramatic increase in positive attitudes towards telecommuting in the Asia Pacific. About 80 per cent of managers agreed that telecommuting improves productivity compared to 60 per cent in 2005. Also, 70 per cent of the managers favoured flexible working as a means of improving work-life balance.”
Influence – not as simple as Gladwell would have you believe!
Matthew Hurst wrote an in-depth article on Data Mining regarding social media’s influence. “Diffusion of information may ‘long circuit’ the small worlds of social networks. In Kleinberg’s presentation regarding the study of the largest internet chain mail (a petition) he described the role of the threshold model of diffusion in which we require multiple receipts of a stimulus (e.g. a chain mail letter) to pass it on, we are more sensitive to our immediate community – our strong links – than to small-world building weak links.”
Mid-lifers navigate world of social networking online
Kathleen Megan of Inside Bay Area talks about the problems faced by older generations in dealing with an unfamiliar social networking culture. “With the thunderous arrival of mid-lifers on Facebook and other social networks, so, too, have come the questions from grown-ups trying to fit online networking into already crowded lives. What’s the etiquette? Which networks are worth joining? Should I be doing this for social reasons or career reasons? Are there ground rules on friending or defriending on Facebook?”
Social networking your way to a job
Public Radio discussed the benefits of social networking for those in the thick of job-hunting. “I’m still having lots of meetings with people, but now I think the meetings are better. Because sometimes you just really connect with people through a shared interest that wouldn’t be obvious from just cold-calling them on the phone, or just meeting them in person with no context.”
Productivity and Costs, First Quarter 2009, Preliminary
A Bureau of Labor statistics release on US productivity, with a segment devoted to the business sector. “Productivity in the business sector rose 1.1 percent in the first quarter of 2009, as output decreased 7.8 percent and hours of all persons at work in the sector–employees, proprietors, and unpaid family workers–fell 8.8 percent (seasonally adjusted annual rates). The decrease in hours was the largest since a decline of 12.1 percent in the first quarter of 1975. When measured from the first quarter of 2008 to the first quarter of 2009, output per hour increased 1.9 percent (tables A and 1). This growth rate is lower than the 2.5 percent average annual rate from 2000 to 2007.”
by Celine Roque
Appraising Employee Performance in a Downsized Organization
Tom Krattenmaker of the Harvard Business Blog shares management strategies to keep employees motivated. “Make the bottom line clear. Furtwengler stresses the need for managers to set expectations about raises and bonuses long before appraisal time. If a company’s financial picture has darkened, he suggests senior management get a notification out as quickly as possible, describing the potential lost raises and bonuses. Establishing this context can make all the difference in how a high-performing employee interprets a below-average raise.”
Team-Building Exercises for Tough Times
Pat Olsen details how you can conduct meaningful and productive team-building activities. “When companies are monitoring expenses so carefully and jobs are being cut faster than you can say ‘rising unemployment figures,’ can managers really justify team-building exercises? According to some experts, it’s in times like these that team-building activities are most needed. It is important, they say, to recognize what the changed economic climate means to workers who are called on to do more with fewer resources. Teams often become too internally focused even when the economy is good, suggests organizational development consultant Gayle Lantz, president of WorkMatters in Birmingham, Alabama. In turbulent periods, employees may be fearful about the future of the company and may worry that they may be the next to be laid off. Managers need to be honest, acknowledge the stress employees are feeling and validate their concerns. For many companies, team building becomes a means of regrouping staff after layoffs. When a team is learning to operate in a new, no-frills environment, group activities designed to foster collaborative problem solving can be especially productive.”
Job hunting? Use social networks to make crucial connections
Computer World’s David Ramel illustrates the power of networks by telling stories of people who went to extremes to get the job they wanted. “Carlson’s initial action consisted of sending out about 60 to 70 resume/cover letter blasts to job sites, companies, etc., around the holiday season after the Yahoo Video layoff. When nothing came out of that, he took a more organized and targeted approach and sent out 103 blasts — but this time he used LinkedIn and other tools to research target companies, trying to find people who worked at the company who had a role in the product area he was interested in, or who worked as company recruiters. Three days after the blast, he sent out follow-up messages. ‘And the response rate from those follow-ups was much higher than the original sendouts,’ he said, at 40% compared to the first response rate of only 5%. During this time he was maintaining his online profile, doing status updates on sites such as Facebook and Twitter ‘that were relevant and germane to my job search.’ The result: he started working at one of his targeted companies, Lyris Inc., on March 23, four weeks and one day after the targeted resume/cover letter blast.”
Job Seekers: How to Negotiate a Higher Offer
Demanding higher pay in these times can be tricky, but not impossible, according to AnnaMaria Andriotis of Smart Money. “With an average of five unemployed people now vying for each job opening, according to the nonprofit Economic Policy Institute, employers who are hiring can afford to be picky — and tight-fisted. Many companies are reducing compensation for their existing employees, which means they’re more likely to offer lower salaries to new hires, says Fred Crandall, a senior consultant at human resources consulting firm Watson Wyatt. In April, 21% of employers had reduced employee compensation, according to a Watson Wyatt survey, up from 7% in February. And while you may feel compelled to accept any job offer, failing to negotiate a compensation package can cost you. These days, employers who engage in such ‘lowballing’ are offering an average 10% to 15% less than what they would have offered before the recession began, says Ford Myers, president of Career Potential, a Haverford, Pa.-based career coaching and consulting firm.”
5 Tips to Strengthen Corporate Relocation Programs in a Down Economy
Pressure to keep costs down can severely affect special programs like relocation, but RIS Media has some recommendations to cope with them. “According to a 2009 survey on domestic relocation policies by Cartus, a leading provider of relocation and global workforce management services, over 75% of respondents cited an increase in employee resistance to relocate because of the economy, and 50% expect talent management challenges to increase over the next year. ‘Even though we are in a recession, specific cost-control strategies can help corporate relocation managers successfully place employees to accomplish company needs,’ said Renee Carnes-Rook, Cartus vice president of real estate services. ‘Now is a good time for relocation managers to re-examine workforce policies and strategies to increase cost savings.’
Why Corporate Images Are on Fire
Naseem Javed of Ecommerce Times puts the spotlight on negative corporate images and suggests a few ways for companies to strengthen their credibility. “Most corporate boards are extremely scared to open a debate on the name-image issue, but the global economic meltdown is pushing the name-identity crisis to the very top of the priority list. A survey of major corporations around the world revealed that 87 percent of corporate names were nearly identical to other business names, causing confusion and the loss of name-equity in the marketplace. The sooner corporate leaders address this, the better.”
How to manage staff positively in an economic downturn
Ivan Robertson lists the things troubling people at work like relationships, work overload and unfair pay, giving his insights on how to mitigate them. “A quick look at some of the more recent results (from a sample of more than 20,000 people) produces some interesting insights in the current economic context. The results show that most people view their relationships with others at work quite positively. Only 9 per cent of people report being troubled by poor relationships with colleagues at work. One possible area of concern for managers, which may be related to the economic climate, is how people feel about others pulling their weight. In fact, our results show that more than 50 per cent of people report being concerned, to some degree, that they do not receive the support from others (boss/colleagues) that they would like. As the impact of the credit crunch increases and workforces become leaner, people in many workplaces may be expected to do more – perhaps making it harder to be supportive and helpful to colleagues. Nearly 60 per cent of our most recent sample reported some concern that others are not pulling their weight, compared with closer to 50 per cent in the preceding eight months.”
by Jenny Ambrozek
My Enterprise 2.0 Boston visit this year was abbreviated but here are some takeaways based on attending selected sessions, the Expo floor and invaluable exchanges and learning from people I follow including (with thanks) Mark Masterson, Jessica Lipnack, Patti Anklam, Bill Ives, Clara Shih, Marcia Conner, Stowe Boyd, Chris Brogan, Luis Suarez, Christoph Schmaltz and Gil Yehuda.
1. Twitter’s Influence is Everywhere
As forecast TheAppGap bloggers Bill Ives and Patti Anklam contributed to a session on “How Twitter Changes Everything” hosted by Jessica Lipnack and including “The Facebook Era” author Clara Shih and Central Desktop CEO Isaac Gaarcia. ( Find Bill & Patti’s essential panel reports here and here.)
Enterprise 2.0 organizers created hashtags for every session so you can read the discussion highlights using #e2conf37. The room buzzed following Isaac Garcia’s comment that he regarded ReTweets as Spam. Alex Howard‘s Digiphile blog post captures the exchange and offers an alternate view.
Twitter’s influence pervaded the Expo floor with micro-blogging/social messaging functionality being demoed at booths from Lotus Connections through the latest release of Atlassian‘s Confluence Wiki to Thoughtfarmer.
2. A New Enterprise 2.0 Realism
To me this year’s Enterprise 2.0 Conference had– not surprisingly given the challenging economy– a more somber, practical and business results focus. There were fewer vendors in the Expo hall and I met too many people in career transition after being downsized from leading technology and consulting companies.
The measurable results orientation was reflected in youcalc‘s emergence as Launchpad winner.
Youcalc offers “On-Demand Analytics Apps” described by @dinag as:
“YouCalc uses crowdsourcung to provide analytics on Everything! Excellent!”
You can read more from the Launchpad session at #e2conf16
3. New Performance Benchmark- “It doesn’t suck”
Mark Masterson (@mastermark) is one of the savviest people I know and a conversation with Mark and his colleagues about the state of Enterprise 2.0 tools was a conference highlight. After several attempts at implementing new collaboration tools internally they’ve found a platform that is being accepted because “It doesn’t suck?” I’m curious if this level of changed expectations resonates with other TheAppGap readers?
I’m still trying to interpret Chris Brogan’s nugget captured on the Expo floor:
“Depressing that E20Tech has finally caught up to 2007″
but suspect it relates.
4. Adapting Organizations to be More Open Remains a Challenge
Issues around being more open for effective collaborative work was a recurring theme in conference presentations, participant comments and the Twitter stream. It is reflected in this Tweet from Stowe Boyd who presented first findings from his Open Enterprise Research:
@stoweboyd I want to scream when moving toward openness as a ‘tough problem’. Why does it seem that the enterprise hates people? #e2conf
in a multi ReTweeted comment from Marcia Conner (@marciamarcia)
LindaAtV3: RT @elsuacon #e2conf Major take from @marciamarcia participation-make more people centric org’s.That’s what matters-People practices FTW!
and by Jessica Lipnack speaking during #e2conf40
@jlipnack We can’t solve 21st century problems with 19th century organizations
If you attended Enterprise 2.0 in Boston live or virtually please share your impression, provide pointers to must read Tweets and blog posts and alert me to what I missed.
~ Jenny Ambrozek
by Patti Anklam
Fellow AppGapper Bill Ives has posted a great summary of the perspective that he brought to the Twitter Panel at the Enterprise 2.0 Conference (wonderfully moderated by Jessica Lipnack, whose post you’ll find at this preceding link). I was deeply honored to be on the same panel, offering an enterprise perspective. I related what happened when the CEO at one of my clients requested a “twitter channel” for questions during an all-employee forum. A handful of people (64) in the 7,000-person company. Following the event, I was requested to conduct an after-action review with those who had actually twittered questions during the event.
The after-action review surfaced one of the primary concerns about using Twitter in the enterprise: security. While most employees are and will be sensitive to providing sensitive information about the company on Twitter, it’s always a risk. In this case, the corporate IT security folks had raised a (very big) red flag about using Twitter for the employee forum, but the CEO decided that, for this short duration experiment, the risk was manageable.
The benefits of having a Twitter channel during an event:
- People can ask questions as they occur to them while listening, so that they don’t have to wait until the end
- Twitter allows for a nice back-channel, in which people who have similar questions or ideas can discover one another
- The potential for anonymity in a Twitter ID lets people who are hesitant to ask questions in public have a voice
- The short form requires questions to be pithy!
At the E2.0 panel, we were asked about other benefits of using Twitter inside an enterprise. Here’s my short list:
- Situational awareness, both geographical (who is traveling to different company sites) and contextual (who is working on a particular problem type)
- Crowd sourcing: tweeting questions and getting answers from friends but also friends of friends (via the Retweet mechanism)
- Developing and maintaining relationships. Tweets help you get a sense of who a person is, and whether it’s a person you may want to collaborate with.
- Tweets with links, and especially retweets with links provide a good information filtering mechanism
I think that the challenges for enterprises who want to bring microblogging tools inside the firewall include:
- Migrating people who are already using Twitter to an internal tool. When people are using Twitter, they develop a natural style that lets them speak to their communities both inside and outside the enterprise.
- It is important for enterprise microblogging tools to enable the option to post out to Twitter anything posted internally.
- Integrating microblogging with social networking and collaboration applications that already exist or that are in plan. It is becoming hard enough to keep track of our multiple internal and external identities as we move about software platforms for connection and collaboration that we (okay, I) don’t need additional splintering of my conversational threads
- Companies should get started sooner rather than later if they want to do internal microblogging. Now is the time to experiment, and see how it will be useful, find the early adopters (who are not all necessarily GenY, btw), and let them develop a corporate style.
Use Precedes Strategy: The nature of Enterprise 2.0 is that it is (as often defined), “the adoption of Web 2.0 tools inside the enterprise.” The use of these tools therefore necessary precedes strategy. Experiments using Twitter or even home-grown internal tools are a good beginning.
by Bill Ives
This post is about the consumer Web application Twitter and not about micro-blogging in the enterprise. We tend to use the term Twitter as a brand and as a noun like Xerox for photocopy. There are many excellent micro-blogging tools and many collaboration platforms are implementing Twitter-like status fields in their tools. I have covered both here. Twitter, the consumer Web tool, is also increasingly being used for business. I want to share my own experiences as a Twitter business user in this post.
I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at the session. I ended up saying most of it but there was not time or it did not fit the conversation to say all of it.
There have been many creative business uses of Twitter and a lot have been written about them so I will not repeat that stuff here. In these comments I am going to share my own personal experiences of twitter with business. I mainly do two things for business. I serve as a paid journalist bloggers for two blogs on enterprise 2.0, FastForward and AppGap, and I provide consulting to firms and individuals on their business blogs and other uses of social media. I will close with Twitter’s impact on these two business activities.
First, I want to make a confession. I used to make fun of Twitter. I compared the endless stream of 140 character bits to Luis Borges’ Library of Babel where, as the Wikipedia conveys his work published in 1941 conveys that, the “order of the books is random and apparently completely meaningless. Though the majority of the books in this universe are pure gibberish, the inhabitants believe that the library also must contain, somewhere, every coherent thought. This glut of chaotic information was leaving the librarians in a state of suicidal despair. But somewhere there was a book, the Crimson Hexagon, that contains the log of all the other books and the librarian who reads it is akin to God.”
When I made fun of the chaotic stream of chatter on Twitter, many of my fellow bloggers rose to its defense and urged me to join their conversations. Finally, I meet with several at a conference in Vegas and they showed me the Crimson Hexagon for Twitter, TweetDeck. Now I could bring some order to the chaos. I could segment the people I am following into manageable and meaningful subgroups. I began to use it more actively and discovered that it served several functions that I will describe. But I had to go to another tool to find value. One study said that Twitter provides the 37th best interface to its own data. This is one of two potentially fatal flaws that may send it to join Friendster.
First, I discover a lot of interesting ideas. I like the human filter aspects. When I first started my blog over four years ago, people knew I blogged and would email me interesting stuff to blog about. I said I had a human RSS feed and rarely had to go to mechanical RSS readers. Now Twitter serves this purpose even better as people I respect tweet about an article or blog post with links. As Dion Hitchcliffe said in a tweet, Twitter can serve as a useful filter as he would rather have info endorsed by people he knows. Twitter has become my main source for blog content but only through tweets that point to longer pieces.
Second, I use Twitter search as an alternative to Google search. It has not replaced Google, just supplemented it. Twitter search is for what is happening right now and Twitter makes it easier to engage the person sharing the content. I find it good for niche topics like agile development or cloud computing. However, Twitter’s range is fleeting and Google is still more comprehensive.
Third, like my blog, I use Twitter as a personal knowledge management system. I retweet interesting links I find from others and tweet things I find myself. Then I can go back to them to read later and perhaps blog on them. However, this is fleeting and exposes the second of the potentially fatal flaws with Twitter. It dumps its data index after three months so you cannot go back and find stuff beyond the rolling three month window. If I tweet about this conference or record links I had better convert the information to another format if I want to save it. In addition, the interface makes it hard to go back more than a few weeks away. Someone needs to do for Twitter archiving what TweetDeck did for immediate use or a better micro-blogging system might take over. I found my blog to be very useful in preparing for what I would say on this panel. Twitter was much less useful and only helped with stuff that happen in the past week.
I also used my blog to record my notes on the excellent conference sessions by Dion Hinchcliffe and Mike Gotta. But I used Twitter to let others at the conference know that they existed and received over 38 RTs of these alerts and a few came with nice additional comments. There was also a spike in page views for the blog with many coming from Twitter. The two channels complemented each other. Twitter does not replace blogs.
Fourth, like with blogs, I meet new people on Twitter and better engage with people I already know. I also can create greater awareness for what I write in other channels, primarily blogs. Twitter does not replace blogs because there is only so much you can say in 140 characters but it is good way to point to more meaningful content.
So how has this affected my business? First, as I mentioned before, it supplies many stories for my journalist blogger role. Second, I now advise my blog clients on how to use Twitter to compliment their blogging efforts. Just as I experiment with blogs to better serve my clients, I have been experimenting with Twitter for the same purpose.
I have learned a lot and that could be another session. But here is one example. With blogs it is important to think in terms of key words as one of the best ways to expand your audience is through search. You need to speak to search engines through these key words but not in a gaming way. You will (and should) get in trouble for this as HabitatUK found out. With Twitter, you can apply the same key word strategy but instead on focusing on choosing the right words for blog titles and other content, you focus on the wording of tweets and use hashtags in a meaningful way. I find that I often get new followers directly related to a hashtag I recently used.
But of course you need to provide some value to the readers you attract or it is a waste of time. I you are just offering another get rich on Twitter scheme you will only attract fellow travelers.
Twitter is currently raising the slope of unrealistic expectations for business and consumers. It has great potential but it needs to continue to improve or someone else will take micro-blogging to the next step.
by Celine Roque
Older entries »
How to Use Market Research in a Recession
John Quelch suggests that market research is as important now as ever: “Recession-challenged consumers are buying less, looking for deals, or switching to different brands, product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in business and consumer markets has soared. Yet, to conserve cash, most firms are reducing spending on the market research that would help manage that uncertainty. In the U.S., spending on market research has dipped for four consecutive quarters, and chief marketing officers don’t expect the situation to turn around soon. Most big consumer marketers are seeking to shave 10 to 20% off of research budgets.”
Is Your Company Brave Enough to Survive?
On Strategy Freek, tough questions were asked by Freek Vermeulen regarding businesses’ readiness to stay afloat. “First, we see quite a lot of firms display what we in management academia call ‘threat-rigidity effects.’ When under threat, facing a shortfall in performance, firms are inclined to more narrowly and firmly focus on the one thing they do well (e.g. their core product or service), stop doing other things, and become more hierarchical and top-down in terms of management control. Unfortunately, this often makes things worse, or at least prevents you from coming up with any solutions. What firms are better off doing, is opening up; exploring new sources of potential revenue and experimenting with bottom-up processes to generate such ideas and innovations.”
Think and Act Like a Nonprofit to Deepen Connections and Build Relationships
Roger Sametz of Marketing Profs notes how the tables have turned as corporations look to non-profit techniques for guidance. “A nonprofit’s mission and vision give people a reason to participate—and to believe—that’s deeper and longer lasting than any specific offering. The value proposition goes beyond fulfilling a tangible or tactical need (“I need A to do B”) to fulfill an emotional need. And that connection, when nurtured and sustained, engenders loyalty, creates advocates and ambassadors, and builds relationships that transcend transactions. Customers, participants, board members, and donors feel they are part of a shared enterprise. For a business, forging this sort of deeper connection can provide market differentiation, create a corps of enthusiastic advocates, and help distance offerings from (dreaded) commodities. (Price is less of an issue if you really believe in a company and what it’s selling.)”
5 Steps to Repurposing Your Career
My Global Career’s Amy Dorn Kopelan enumerates the things you should do if you’re planning to switch careers, like knowing your value and cultivating your network. “Despite the numbing loss of over 2.5-million jobs in 2008 – and the worst job market since WWII— young professionals, job-seekers and career changers can and do get jobs today. They are accomplishing this by adapting to a morphing workplace, determining how they can add value to the industries and jobs that matter now, and swiftly repurposing their skills.”
Just-in-Time Budgeting for a Volatile Economy
Mahmut Akten and others at the McKinsey Quarterly suggest new approaches to budgeting in an unstable environment. “Most companies find budgeting a formidable challenge even under stable conditions. Managers often spend significant amounts of time on it, only to be dismayed by how little value comes from four to six months’ effort. Under volatile conditions, when economic forecasts change from week to week, developing one reliable budget to coordinate business units and track performance for an entire fiscal year is very difficult. Following the traditional budget process may even be unproductive. There’s no easy fix, particularly for very large corporations, and companies that have tried to solve the problem don’t have much of a track record. Executives can, however, take several measures to make the process more effective: for instance, scenario planning, zero-based budgeting, rolling forecasts, and quarterly budgeting. Central to all of them is a substantial increase in the CFO’s role and a radical speeding up of the budgeting process.”
Has the recession improved your job in some way?
Nine to Thrive’s Michelle Goodman looks at the good underneath all the bad in an era of pervasive job cuts. “File this under bittersweet silver linings: The recession has had at least one positive effect on the jobs of 77 percent of workers who are still employed, according to a survey announced this month by staffing firm Accountemps. In a national poll of U.S. adults working full time or part time, Accountemps found that 53 percent had been able to take on new projects, 52 percent had gained more responsibility at work, and 52 percent had received more challenging assignments from their superiors.”
IT Modernization in an Economic Downturn!
In his blog, Oracle VP Barry Perkins talks about heightened corporate introspection and its impact on decision-making. “IT organizations are under tremendous pressure to do more with less. While the focus of doing more with less isn’t a new topic, the intensity and detail of scrutiny is. In my 23 years at Oracle, I’ve experienced many downturns. This one is different, at least for the Oracle Modernization business that I lead. How? This time there are many options for solving the challenges presented by legacy software and infrastructure. Reducing cost is an imperative, an important tactical discussion focused on keeping a company alive and operational today. However, what about tomorrow? Considering the future expands the focus from tactical survival to include strategic direction and drive – introducing the concept ‘spend wisely.’ Combining the tactical and strategic discussions, results in a focus on economic efficiency – getting the most business value from the investment while also reducing costs.”
How to Find a Job in Any Economy
Andy Klee of Career Rocketeet shares his personal tips in job hunting. “Did you know that small companies—those with less than 10 employees—create a lot of unadvertised jobs? According to the New York Times, in 2008, 3.8 million companies had fewer than 10 workers, and they employed 12.4 million people, or roughly 11 percent of the private sector work force. Regardless of company size, many jobs are not advertised. Someone knows someone else and they get hired—friends of employees, for example. Think about the hundreds (if not thousands) of applicants responding to advertised jobs. Your chances of standing out from the crowd with a resume and getting the job are quite low.”