Archive for August, 2008
by Anita Campbell
August 31, 2008 at 10:02 pm · Filed under
Web Apps
The term “cloud computing” seems to have come out of nowhere and exploded on the scene in the past year. I wondered if it was just me, or if the term really was of such recent vintage.
To test my theory, I went out to Google Trends and checked to see how the term “cloud computing” was trending. As it turns out “cloud computing” didn’t even appear on the Google Trends radar screen before October 2007. But look at the spike since then:

And what does “cloud computing” really mean? It refers to everything from software-as-a-service, to hardware-as-a-service, to social apps like Facebook that we may use — anything where we are taking advantage of something in central data centers that you access over the Internet. BusinessWeek had a decent explanation:
“The term ‘cloud computing’ encompasses many areas of tech, including software as a service, a software distribution method pioneered by Salesforce.com about a decade ago. It also includes newer avenues such as hardware as a service, a way to order storage and server capacity on demand from Amazon and others. What all these cloud computing services have in common, though, is that they’re all delivered over the Internet, on demand, from massive data centers.”
Cloud computing is a major, fast-growing trend. Even if you are just getting the feel for this term, expect to see it regularly.
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by Matthew Hodgson
August 30, 2008 at 4:08 am · Filed under
Reviews, Web Commuting
Gartner recently gave a cautious thumbs-up to the new iPhone 3G for use by business [1] . While BlackBerrys are still the workhorse of many organisations, giving access to email and effortlessly managing business contacts, the iPhone has now waded into the debate with its ability to not only interface with Microsoft Exchange Server, but also with Gmail, Yahoo Mail and AOL, and effortlessly provide access to modern, collaborative and connectivity-flavoured social computing tools. With this in mind, the University of South Australia officially announced support for the Apple handset last month, chosen from a short-list that included models from Nokia and HTC. Motion’s BlackBerry device was not listed. Currently, the university has 578 corporate mobile phones, with 183 enabled for high-speed 3G services, allowing users to browse the internet and use email, and has a need to replace approximately 150 handsets each year.
The university will join a list of well-known Australian corporations heading down the iPhone 3G path, including the National Australia Bank (NAB) and the Commonwealth Bank of Australia. While some CIOs feel that the device is more of a consumer toy [2], the new security features, the 3G architecture, and its application store ensure that it is squarely aimed at the connect
ed, cloud-working, business professional.
The cool factor not withstanding, I’ve been using an iPhone 3G for the last 2 months, and it’s revolutionised the way I work. It’s a spectacularly simple piece of technology with an interface that adapts to the need of the application at hand. I’m on the road a lot and the ability to have a real browser (not a cut down mobile one), email, contacts and appointments synchronise with Gmail is something that I benefit from on a daily basis. A colleague has a Blackberry, but it lacks the GPS and mp3 capability of other mobile phone devices, making the Blackberry less appealing to those of us who want more convergence in our work tools.
While access to Gmail means I can access my personal email, my workplace doesn’t have open access other than through web mail. Through iPhone’s Safari browser, though, I now have access! When waiting for a meeting, even in line shopping, or waiting to see the doctor, I can check and respond to my webmail, read attachments, and visit websites that I’ve not otherwise had time to do while sitting at my desk.
Scott Forstall, VP of iPhone software, noted [3] that because the architecture is built on the same OS X kernel it has some specific benefits:
- iPhone database API: That includes SQLite
- Core Location API: So you can create location aware applications (that would be handy for corporations like a sales force in the field)
- An Interface builder: An API that allows third parties to tap into a library of iPhone interface assets.
For me, personally, the killer application is the Application Store itself. Rather than going back to a computer to search for, download and then install new apps, the Store gives me search and browse access to the full-range of iPhone extras. Many of these apps are free and some only cost a few dollars., but they help make the use of the iPhone a seamless experience.
For example, I use AirMe to take photos and send them directly to Flickr. Other applications let me send photos to Kite or Twitter. This has been a great tool for use at conferences where I’ve been Twittering what’s been presented on using Twinkle and then sharing photos of the event as it happens. When it came to my turn to present, I used a cheap voice recording app to record the audio, and then made it available to Slideshare for the slidecast the very next day. I could have used an app to control PowerPoint from my iPhone, including being able to show me my speakers notes, but preferred instead just to use my Logitech cordless presenter.
My apps? Here’s my 12 favs:
- AirMe - Send photos directly to my Flickr account
- Delicious bookmarks - Access my delicious bookmarks
- Google - Google search and direct access to other Google apps including Calendar, News, Reader, Talk, etc
- Phonesaber - Having a lightsaber on a phone is rather cool
- IceTV - With a Media Center at home, being able to access the online guide and then tell my computer to record a show while I am away from home is very handy
- VoiceRecord - Rather than purchase a $150- digital recorder this product costs $2 and does the same job
- Remote - Controls iTunes playing on a computer from your iPhone. Great when entertaining guests because you don’t have to go back to your media computer to change tracks or select new music
- Lochly - I was in Sydney and was wondering what restaurants and events were around. With one click I had access to a list of cafes, theatre, and music
- Twinkle - Instant access to friends and colleagues within my trusted network
- Wordpress - So I can write and post my blogs on the go
- MiGhtyDocs - A cache for documents downloaded and viewed from the Mail app
- Flashlight - I lost a scarf in a dark cinema once. Next time I’ll just turn my phone into a strong torch and be able to find it
With all of these applications at my fingertips, the iPhone enables me to be more organised and more efficient with my time and keep me connected with my trusted network. If you’re looking for a new smart phone to help with work, or if you’re considering a new way to keep your workers connected in an increasingly busy world, the iPhone might just be the choice of the bunch at the moment.
M
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2. Tindal, S. (2008) CIOs pass their verdict on the 3G iPhone. ZDNet.com.au. 11 July, 2008 11:06 AM. Online at: < dsdshttp://www.zdnet.com.au…-verdict-on-the-3G-iPhone >
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by Celine Roque
August 29, 2008 at 11:41 am · Filed under
Notable + Quotable
12 New Rules of Working You Should Embrace Today
From Zen Habits, Leo Babauta talks about how new technology is rapidly changing the concept of work: “So you could wait a few years, resist the new trends, talk about how great things were back in your day … or you could embrace the new rules, and be a part of the change.”
Debunking The Myths of Multitasking
In this interview by Gina Trapani, business coach Dave Crenshaw exposes our false notions on productivity, and gives his take on how to create an ideal work environment: “Ultimately, a business or an organization is a reflection of its leader. The leader has to make personal changes before an organization as a whole can improve productivity systems. If not, the leader will constantly undermine any systemic improvements.”
Profanity Works
David Heinemeier of 37 Signals ponders research which found that swearing relieves stress and help foster office unity: “It seems that profanity can work as a record button for the brain. It brings people to the edge of their attention as they’re trying to figure out whether they’re supposed to be offended or inspired. And then the content warrants the emphasis, the idea seems to stick better and longer and with more affection.”
The Catch-22 of finding meaningful work
Matt Elliott writes about Generation Y’s idealism in this call for a reality check on Y Working: “You can see the Catch-22, can’t you? It’s that big, obvious thing heading straight at us. Young people don’t want to wait around for meaning, so they leave. Employers don’t want to give their new people big projects, because new people are notorious for leaving after a few months on the job.”
Learning From Every Job
There’s a saying that if you stop being better, you stop being good. Web Worker Daily’s Mike Gunderloy talks about how to keep yourself competitive: “But as a longstanding contractor myself, there’s one rule of thumb that I try to keep in mind when choosing between potential jobs: Only take a job where you’ll learn something.”
What Impact Is Technology Having on Privacy around the World?
For this report, Scientific American’s Larry Greenemeier looked at almost every corner of the world to study the negative effects of the Internet on society: “The state of privacy in the 21st century is a worldwide concern, given the Internet’s global reach. Although several key themes emerge when examining the impact of technology on privacy and security—including cyber crime (and crime fighting), the application of old privacy laws to new technologies, and whether companies can share customer data without consent—different countries find themselves grappling with distinct problems.”
The Rise of the Digital Nomad
Jay White explains the need to create a new corporate culture to support the increasing number of telecommuters: “Being a Digital Nomad used to mean either a traveling salesperson or perhaps the occasional work-at-home employee. Today, it means all of the above but it adds a caveat that includes capitalizing on connectivity and opportunity regardless of your location. Who can respond to multiple conversations the fastest and who can create solutions and opportunity for less.”
Enterprise 2.0: The Nature of the Firm
Bernard Lunn provides a little historical perspective on Enterprise 2.0 and the critical changes happening in the corporate world today: “The break-up of behemoth, vertically integrated enterprises commenced in the 1970’s, got a boost from junk bond financing in the 1980’s, and accelerated in the 1990’s with globalization. Now, late in the 2000’s, Social Media (aka Web 2.0) is adding another gear that will accelerate the fundamental restructuring of the enterprise.”
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by Matthew Hodgson
August 28, 2008 at 7:39 pm · Filed under
Collaboration, KM, Web 2.0
In response to my post on ROI for social computing, Atul Rai suggested we need to address the ‘whats in it for me’ factor, rather than just ‘build it and they will come’. So what do people get by collaborating?
Various theories from social psychology have been used to explain this ‘whats in it for me’ factor to better understand how to successfully introduce social computing tools into corporate environments. Maslow’s Hierarchy of Needs is often the first theory put forward.

It reminds us that humans are social creatures and have recognised social needs that must be fulfilled. For a growing majority, the collaborative tools that Web 2.0 has brought into the world provide an excellent way for people to meet their social needs:
- the need to belong to a ‘community’: people blog and Twitter about ideas that correspond to those of a specific group (or audience), they comment and critique others work, and contribute to bodies of knowledge through wikis (and gain instant gratification for doing so)
- the need to gain esteem: go gain the respect of others people blog about interesting and thought provoking ideas to attract attention
- the need to self-actualise: to be creative, be spontaneous, and solve problems, people blog to articulate and incubate their thoughts

In corporate environments, these social needs are still important. Belonginness also applies to internal communities of practic; esteem applies to work peers; and the act of work itself is still an important aspect of self-actualisation so long as work is meaningful to the individual.
So what does this mean for managers considering strategies for the introuduction of collaboration tools? How do we take into consideration the ‘whats in its for me’ factor?
1. Understand that individuals will be social whether you like it or not. If you close down access to Facebook or Twitter they’ll look for other ways to connect to their external friends and their internal communities of practice. If they’re Gen-Y or Connected Workers limiting or removing access may even drive them away.
2. By blogging, individuals can establish themselves as thought leaders within the organisation and meet a range of personal, social needs. Let them tell the stories about project tools, techniques, and lessons learned as a part of a knowledge management strategy.
3. When people blog, others will know what they stand for and will know who to turn to when they have questions. This is better than posting a question on a discussion board and not knowing who might respond.
4. Instant gratification is an important factor for meeting needs — why else has the mobile phone been so popular a piece of technology? Allowing people to contribute without barriers will encourage them to participate more often.
5. Being seen to be a part of a larger community also has its own rewards. Identification is an important part of our social needs and having instant access to group-leaders through Twitter, for example, and being seen to be talking with them, has big WIIFM appeal.
M
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by Patti Anklam
August 27, 2008 at 12:47 pm · Filed under
Artisan Economy, Collaboration, Distributed Work, Talent Management, Work Design
Dave Pollard, who thinks and writes about the future of the world, has a good post on tools, technologies, and artifacts that will go the way of FAX and CDs. Included on his list: hard drives, “wall of text” reports & documents, “best practices,” email & groupware, corporate intranets, corporate libraries and purchased content, cell phones, classrooms, meetings, job titles, and offices. The notion of job titles going away resonated with my own recent post on the importance of well defined roles in some circumstances.
Pollard says,
“Generation Millennium members expect to have 12 jobs in their lives on average, and to work on varied projects with cross-disciplinary teams rather than in a defined role. Companies are outsourcing, offshoring, fragmenting, moving to Peer Production. What value or meaning do titles have in such an environment? (If titles are still a useful status symbol, companies could simply follow the example of the banks and make everyone a Vice-President.)”
I agree that titles in this case are meaningless, but that does not mean that people should not be clear about their roles in each of the projects that they contribute to. And sometimes these roles may also be “titles.”
Meanwhile, Dave Snowden has been developing an organizational model to support working across organizational silos; he refers to this concept as crews. A crew is an organization formed for a particular project, mission, or task. It “ritualizes and formalizes” cross-silo activity by ensuring that the crew starts with identifying the specific roles that it needs and then fills those roles by selecting people from different silos. This is, prima facie similar to the “Hollywood model,” which many researchers and writers have used to exemplify a potential future state of work wherein individuals belong to professional associations (”guilds”) and come together to work on specific projects. As Snowden goes on to say,
“A crew works because its members take up roles for which they are trained, and where their expectations of the other roles in the crew is also trained and to a large extent ritualised … A crew has cognitive capacity beyond the sum of its members, members occupy their roles for limited time periods…”
Being Snowden, Dave also integrates his concept of network stimulation into the crew model, in which he sees “people swapping between roles to allow for continuity. ” Within an organization (or, in the case Dave is writing about, a network of organizations) the requirement for working cross silos and swapping people in and out ensures that the network ties broaden and deepen over time.
Back to Hollywood: I found it very interesting to read “Can Hollywood Help LinkedIn?” in the New York Times this week. It appears that LinkedIn is looking for a niche in an industry that has long used a networked, “crew,” guild-based model in which roles and titles identify precisely what skills a person offers as well as access to relationship information that reveals context.
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by Bill Ives
August 27, 2008 at 8:44 am · Filed under
Reviews
RightNow is a customer centric CRM company located in a very nice part of the world, Bozeman, Montana. I just came back from a visit my daughter near there in Jackson, Wyoming as I write this. They have just announced a new version of their August ’08 release that contains a number of new features. I have written about them before on this blog, (see Customer-centric CRM from RightNow and on Fast Forward - Obama’s Answer Center - CRM from RightNow on the Campaign Trail). Last week I spoke again with Andrew Hull, Director of Product Marketing to learn about the new features.
The new RightNow Customer Portal allows organizations to brand and personalize their web service experience with interactive web 2.0 information resources. The portal provides for the integration of company generated content with user-generated content. For example, a customer’s YouTube videos, Flickr posts, or input from an online forum can be added to the online information provided by the company to offer more context, authenticity, and variety. They have also provided integration with Adobe Dreamweaver to help company web designers create a more consistent look for the self service portal with the firm’s other web presence and add other creative design features. They found that a vast majority of their customers were familiar with this tool. Here is an example of a Customer Portal.

Co-Browse and Proactive Chat lets companies offer live, interactive assistance for online consumers. Co-Browse allows company agents and consumers to be on the same screen. For example, an IT help desk can see what the problem is a caller is encountering or better help a customer complete the final steps in an online shopping experience. Co-Browse can be activated by an agent talking to a customer on the phone or during an online chat session. The configurable Proactive Chat component generates invitations to begin a chat session based on definable circumstances, such as being a premier customer or spending a certain amount of time on a Website. Here is an example of Co-Browse from RightNow’s agent desktop.

These three components can integrate to follow a consumer through an online experience if necessary. Andrew offered this example. Suppose a consumer needs help with a wifi router. They can go to the self-service web site of the router provider and access the company help augmented by a customer-generated YouTube video of how to resolve the issue. The Proactive Chat can be launched if the consumer is having trouble with self-service. Then the consumer and company agent can move to Co-Browse to see the consumer’s computer screen and help make the final adjustments or settings. Here is a Proactive Chat screen.

I like these additions as they all support greater communication between companies and their customers and operate in the spirit of web 2.0 to promote greater customer engagement.
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by Jon Husband
August 27, 2008 at 8:25 am · Filed under
Collaboration, Communities, Distributed Work, Enterprise 2.0, KM, Web 2.0
It’s clear (to me and I am guessing to most or all of the readers of this blog) that the future of knowledge work involves a great deal of continuous collaboration .. which implies social computing, which implies the use of web 2.0 tools and services.
Knowledge management (KM) was one of the early responses to a workplace being flooded with ongoing streams of information … knowledge creation, knowledge capture, knowledge re-use, contextual search, collaborations spaces, communities of practice .. the list of new terminologies stretched on.
of course, today we are seeing the early days of widespread conversations about Enterprise 2.0 … the introduction and penetration of collaborative tools, services, practices and dynamics inside the firewall (and the firewall becoming more of an osmotic membrane of sorts as opposed to a moat-and-gate protected fortress wall.
One of the more popular posts I have made in the last several years contained an interview with Dave Snowden, in which he looks forward to issues regarding the construction and use of knowledge in an era where social computing tools, services and dynamics are beginning to be adopted for use in knowledge-intensive workplaces.
Here is Dave Snowden of Cognitive Edge holding forth on some the important ways social computing is affecting the ways we work with knowledge.
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Dave Snowden - KM and the Impact of Web 2.0
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by Matthew Hodgson
August 26, 2008 at 3:01 am · Filed under
Collaboration, Enterprise 2.0, Intranets, KM, Web 2.0
I made a presentation recently in Sydney to local government on intranets and how I think they’re dead.
Around 10 years ago, we held great hopes for our intranets. For our investment [1] we expected the technology would deliver cost savings, working efficiencies, collaboration and best-practice knowledge management. By 1998, we’d spent about $10.9 billion USD [2] on corporate intranets, yet our ideals about collaboration remained relatively unrealised with COIs ignoring the strategic value and assuming that an intranet’s only purpose was to serve as an information repository. After spending billions of dollars we’d received little more than an electronic filing cabinet.
Part of the failure to realise the value of intranets was our misplaced trust that the newly emerging web technology would somehow deliver something that is essentially a people process, because collaboration and knowledge management is about people, not technology. The other failure is in our management practices and a missunderstanding about how people work — that information is somehow a product, a Word document for example, that, like an engine in a car factory, is produced by the end of a hard days work.

There’s no return on investment to be had in this paradigm. As my AppGap colleague Jon Husband writes in his article The Design of Knowledge Work, it reflects a very Tayloristic view of the world, where efficiency is to be had by motivating workers to behave in more efficient ways, rather than to think smarter. Certainly, you can offer better tools like large intranet repositories with a wealth of information inside, but the synthesis of information into knowledge is a difficult task when the person who created a piece of information, or a similarly empowered individual, is not there to help you know where to look, understand what you find, and then assimilate it.
The truth of most modern work is that we analyse data and information and reach out to our networks in order to gain access to knowledge. We collaborate on ideas and then have a burst of work that reflects the sharing of ideas. And, of course, once we have produced something, we then tend to socialise it again within our networks in order to refine the ideas we’ve produced. This is knowledge work in action and people are at the centre of it.

Of course, when I say collaborate I mean individuals engage in a range of activities, from using the telephone or meeting face-to-face, to using Twitter or engaging others through blogs, in order to reach out to people (not technology like traditional intranets), in order to socialise ideas, create new thinking, help refine old ideas and make them better.

This is where modern organisations find their investment in social computing tools is paying off. Tools, like Twitter, give employees instant access to their trusted network of colleagues, friends and experts. Blogs allow people to have access to other people’s thoughts in a storytelling style that communicates in a much more personal and effective way than a clinical report ever can. And then, of course, individuals can comment and ask the author a direct question and have a discussion that leads into the use of other social computing tools.
Its this access to people that the investment in social computing tools brings. When considering closing down the walls to applications like Facebook or Twitter, consider the impact on workers inability to access the experts in their professional networks. When considering bringing social computing tools into the organisation look at how they will support and strengthen communication within your internal communities of practice. This is the ROI for social computing and when used as part of an array of tools that help connect people, facilitate communication and collaboration, then it can rejuvenate your intranet and make it live!
M
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1. Melcrum Internet Survey (2001)
2. Computerworld (1999) $10.9 billion spent on intranets. International Data Corp Briefs, 42, 26 July.
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by Celine Roque
August 22, 2008 at 12:15 pm · Filed under
Notable + Quotable
Enterprise 2.0 as part of a larger theme
In light of the McKinsey report which showed that many companies were dissatisfied with Enterprise 2.0 implementations, Eric Norlin of Defrag gives his view on the role of technology in solving persistent issues: “So, let me answer the question: Is enterprise 2.0 b*llsh*t? In a word: ‘no.’ However, I do get the sense (and this is all just gut) that the ‘enterprise 2.0 movement’ is about to enter the often hard and trudging ‘trough of disillusionment’ that Gartner made famous… Why then, am I so ready to say that enterprise 2.0 is *not* just bunk? Because I believe that it is actually just one piece of a much, much, much larger puzzle.”
Prof tweets about course, ends up moving whole class online
On Ars Technica, John Timmer talks about Professor Dave Parry’s successful experiment using Twitter for the class discussions of his graduate students: “As more of the student population gets access to broadband connections, faculty at major universities are exploring how rich media and online interactivity can enhance, supplement, and even replace the classroom experience.”
You Call That Broadband? Group Decries Plodding Pace of US Net Speed
The latest data show the US lagging behind other industrialized nations in terms of broadband growth. TechNewsWorld’s Walaika Haskins reports on one of its most vocal critics, the Communications Workers of America labor union: “Broadband speeds have barely nudged over the past year, and they remain a mere fraction of those found in other developed countries. The group says slow Internet connections hinder the growth of new technologies like telemedicine.”
Study: Fastest Growing US Companies Rapidly Adopting Social Media
Marshall Kirkpatrick presents new research, this time from the University of Massachusetts, that affirms social media is on the rise. “A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007.”
Storms in the cloud leave users up creek without a paddle
After numerous cloud services crashed in the last few weeks, Peter Bright of Ars Technica mulled their impact on customer perception: “The appeal of these services is obvious—they should be a reliable, scalable, cost-effective resource you can access from anywhere. But the recent disruptions show some of the risks of online services. What do you do when they go down?”
If You Love Your Data, Set It Free
In this podcast on TechNewsWorld, Dana Gardner interviews several leading players in the data services industry. “In the past, data was structured, secure and tightly controlled. The bad news is that the data was limited by the firewall of personnel, technologies and process rigidity. Today, however, the demand is for just-in-time and inclusive data, moving away from a monolithic data system mentality to multiple sources of data that provide real-time inferences on consumers, activities, events, and transactions.”
What happens when a Web 2.0 site dies?
Vongo’s dead. Now, John Brandon of Computer World ponders about consumer rights when companies holding their data go bust. “If you read the terms of service closely at most sites, you’ll find that - in most cases - your data is protected in terms of privacy but not necessarily from loss or damage. There is no service level agreement, and no contract that says the company must retain your data if they close up shop. In fact, as it relates to data protection, there is really no guarantee whatsoever, and you are on your own for back-ups.”
Barack Obama Overtakes Kevin Rose On Twitter
Just how important is social media in public relations today? TechCrunch’s Erick Scholfeld tracks Obama’s tech-savvy campaign strategy. “Up until last night, the person with the most followers on the micro-messaging service was Digg founder and Web celeb Kevin Rose, with 56,482 other people following his every public mind burp. It took none other than Barack Obama (or, rather, Obama’s campaign machine) to take the Twitter crown away from Rose. Obama can now finally stand tall knowing that 56,791 people subscribe to his campaign Tweets.”
McCain tech policy: crack down on piracy, fix patent mess
He may be candid about his aversion to computers, but if he becomes president, he still needs to craft a credible technology policy. Can McCain do it? Ryan Paul from Ars Technica examines the Republican senator’s position on various issues. “Presidential candidate John McCain has issued a policy statement that provides details of his position on a wide range of issues that relate to technology. Like most political statements from members of both major parties, it is heavy on promises and light on specific solutions.”
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by Anita Campbell
August 21, 2008 at 6:59 pm · Filed under
Web 2.0
WordPress, the open-source publishing application, has become a tour de force in the world of small businesses.
With 11 million downloads of the software in 2008 alone, it has enabled millions (probably) of small businesses and entrepreneurs to set up blogs. Beyond that, it now is even being used to build small business websites.
Not only that, but WordPress has spawned a cottage industry of Web developers, template designers, content mavens, SEO specialists and others who specialize in helping companies set up and operate their WordPress sites.
If you were to compile a list of Web-based applications that have empowered small businesses and changed the way entrepreneurs reach out to the world, WordPress would rank right up there in the top 10.
But let’s not forget that large corporations and organizations are using WordPress.
So in a way, it didn’t come as much of a surprise to see the list of U.S. government agencies using WordPress, as revealed at the recent WordCamp 2008 event.
The list of government agencies includes the U.S. Army, the Marines, and even the CIA.
The CIA????
Yep, that’s what the list reported by Mark Jaquith says. Oh, and the FBI and the NSA are on there too.
Be sure, also, to read the comments on Mark’s post where one person suggests a few marketing slogans, including:
“WordPress, secure enough for the NSA”
and
“WordPress, intelligent enough for the CIA”
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